According to a 2022 research report, online videos accounted for over 82% of all consumer internet traffic — 15 times higher than it was in 2017. And now, 86% of businesses use video as...

What is video marketing? Videos are the greatest medium to tell a story. People retain visual content better than they do text or audio because they vividly remember visuals. Audiences have consumed visual content from...

People often ask if video marketing in the B2B space is an effective way to communicate and if investing in B2B marketing videos is worth the time and effort. The answer to both these...

Are you working to promote a small business? If the answer is yes, then the advantages of using video marketing are considerable. Video marketing can do wonders when it comes to boosting sales, growing...

In today’s internet age, digital marketing can be your best bet when it comes to introducing your offering to your target audience. Below are the top 6 marketing strategies to help your start-up get...

As digital marketing goes mainstream, promotional videos are a must. How do you stand out from myriads of videos being thrown at viewers without burning a hole in your pocket? The answer is simpler...

The tools, systems and processes of marketing have rapidly transformed from the industrial age to the innovative, digital age that we live in today. Your audience is more content-savvy, busier and more sought-after than...

The marketing plan of your business is likely to have a funnel. You will start with a brand video, introducing yourself to the target audience. You may also have other video ads that help...