4 Innovative Ways of Using Animated Content

October 16, 2017

Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a boring explainer video is just not going to cut it, as it competes for viewer attention. Here are some innovative ways in which you can […]

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5 Reasons To Use Video Marketing

October 9, 2017

From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can help your brand: A Relevant Video Is Google-Friendly A website with an embedded video is 53 times more likely to rank higher on Google than […]

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Hey you! The B2B guy! Stop boring your customers. Capisce?

October 9, 2017

B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well. Tonality must be brusque, informational, technical even. No need to expend time and money creating content that is particularly engaging, when brochures and whitepapers do […]

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How Aberdeen Asset Management Made Dry Content Engaging – A Case Study

October 2, 2017

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all, boring. So what do you do? Be innovative! And that’s exactly what Aberdeen Asset Management did with their ‘boring’ […]

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5 Unique Ways of Using Video Content

September 29, 2017

Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here are 5 innovative ways in which you can use video content: Company Culture Videos A company needs a committed workforce. And getting people excited about […]

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Why Your Audience May Be Skipping Your YouTube Ad

September 7, 2017

Time taken to create an ad – a few weeks or even months, sometimes. Time taken to skip an ad – less than 5 seconds. That sadly is the situation today. Often, all a marketer can do, is helplessly watch as the viewer skips his ad and continues to watch another (and perhaps longer!) video. […]

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Style and Substance: How Differing Visual Styles Can Impact Your Video

July 31, 2017

If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach. But once the decision is made to create engaging video content, what’s the next step? What kind, flavour and style of video should you attempt to create? Does the treatment of […]

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July 28, 2017

At some point of time you must have come across the question: Why Video? A couple of decades ago, video didn’t exist and firms did just fine. So why go through the headache of creating one? Well… times have changed, and if experts are to be believed, video is only going to become more important. […]

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Want to keep visitors on your website or landing page? You need a video.

June 7, 2017

Landing pages are a great opportunity to market your product or service to your visitors. You can either bore them with tons of text and images or get them hooked using a video on your landing page. A landing page is any page a person “lands” on by clicking a link – whether in an […]

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5 Types of animation videos for your business

May 18, 2017

American designer and director Edward Bakst once said, “Animation lays infinite power in the hands of its creator by merging all art genres into one, that is able to metamorphose via motion, unbounded by time or reality, bringing to life visions and ideas freed of mental and physical gravity.” In this article we bring you […]

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