People often ask if video marketing in the B2B space is an effective way to communicate and if investing in B2B marketing videos is worth the time and effort. The answer to both these question is a resounding ‘yes’!
Remember that decision makers in the B2B space are as human as those in the B2C space. Studies have shown that videos are more likely to create engagement than other forms of marketing collateral since they draw in viewers at the visual as well as auditory level. Therefore, creating marketing videos for your B2B clients is going to prove to be well worth it.
Here are some statistics that will show you just how important video marketing has become:
What are some of the key benefits of B2B video marketing?
- Videos can improve search rankings and are good for SEO.
- Videos can improve conversion rates when they are used in marketing campaigns. According to HubSpot, you can increase conversion rates by as much as 80% by simply adding a video to your landing page.
- According to Campaign Monitor, videos boost email open rates and click through rates by 19% and 65% respectively, and reduce unsubscribes by 26%.
- Videos can save decision-makers time as video content is easier to understand than written content.
Some of the popular types of B2B marketing videos are:
1. Explainer videos that provide information on products and services. They usually showcase features or benefits.
2. Testimonial videos that present customer success stories. These show how your offering helped your client or addressed a pain point.
3. Thought leadership videos that go in depth into a complex topic in the domain that your company operates in.
4. Case study videos that show how a company’s offering has solved problems for or benefitted its customers. Case study videos are known to help convert prospects in the later stages of the buyer journey.
5. HR videos that showcase company culture and the benefit of working with a specific company. HR video can help attract the best talent.
In conclusion, B2B video marketing is an effective way to win customers in today’s competitive landscape. If you need a B2B explainer video that drives results, get in touch with Ripple Animation, the best explainer video company in Bangalore, Mumbai, Delhi and Pune.