Explainer videos have become an invaluable tool for businesses to communicate their message effectively. Whether it’s introducing a new product, simplifying a complex concept or engaging with potential customers, explainer videos have the power to captivate audiences and leave a lasting impression.
But have you ever wondered about the intricate process behind the creation of these types of videos? Let’s take a behind-the-scenes look at how explainer videos are crafted, from scripting to animation:
1. Conceptualisation And Scripting
The journey of creating an explainer video begins with a solid concept and a well-crafted script. In this phase you will brainstorm ideas, define clear objectives and distil complex information into a clear and concise narrative. Make sure to work with experienced scriptwriters to develop a compelling storyline that not only resonates with your target audience but also effectively conveys your key message.
2. Storyboarding
Once the script is finalised, it’s time to bring the story to life visually through storyboarding. Storyboarding serves as a blueprint for the animation process. In this phase, each scene is visualised in separate slides with the corresponding voice over line (or text on screen) detailed in the notes section of the presentation. This storyboard enables you to visualise the flow of the video and make any necessary revisions before proceeding to the next stage. Think of the storyboard as the entire film in still format. It’s best to give feedback on every single scene and finalise the entire storyboard before starting animation.
3. Animation
With the script and storyboard in place, it’s time to breathe life into the characters and scenes through animation. Skilled animators use a combination of 2D or 3D animation to capture the audience’s attention and communicate the message effectively. Every movement and transition is carefully crafted to maintain coherence and visual appeal throughout the video.
4. Voiceover And Sound Design
A captivating voiceover can elevate the impact of an explainer video, adding depth and emotion to the narrative. Professional voice artists are carefully selected to match the tone and style of the script, ensuring seamless integration with the visuals. Additionally, sound design elements such as music and sound effects should be meticulously chosen to enhance the overall viewing experience.
5. Revision And Finalisation
Throughout the production process, haveregular feedback sessions with your agency so that your video aligns with your vision and objectives. Revisions should be made as needed at each step before proceeding to the next one to ensure that the video meets your expectations.
Crafting an explainer video is a collaborative and iterative process that requires creativity, attention to detail and a deep understanding of the target audience. From scripting to animation, each step plays a crucial role in ensuring the success of the final product.
If you’re looking to harness the power of explainer videos for your business, consider partnering with a top animation studio like Ripple Animation.
In a world where attention spans are dwindling and competition for engagement is fierce, an explainer video can be the key to capturing your audience’s attention and delivering your message with impact. Let Ripple Animation help you bring your vision to life and make a lasting impression on your audience.
Also Read : What are the steps in the explainer video process?