Storytelling has always been an essential component of marketing and it's no different for B2B marketing videos. While explainer videos for businesses are often focused on communicating information about products or services, incorporating a...
Video marketing has taken the world by storm and businesses across industries are now using video content to boost their sales.
According to a study by Vidyard, 80% of B2B decision-makers prefer watching a...
If you're in the business of selling technical products or services, you know how crucial it is to connect with potential customers and demonstrate the value of what you're offering. In a crowded market,...
The benefits of video marketing are an open secret. Marketers have been seeing significant increases in conversion rates thanks to video marketing for almost a decade. Though there's a plethora of online video content...
Luxury products, the very words, denote the best that money can buy. People who buy luxury products usually belong to the highest echelons of society, have immense global exposure and refined tastes.
Getting a video...
As a marketer, you know that videos are the most engaging form of communication for your target audience. And as someone who's looking to create videos that drive results, you also know that not...
Marketing for healthcare might sound counter-intuitive. The words ‘marketing’ and ‘healthcare’ are usually not paired together. The healthcare industry is perceived differently from for-profit businesses, so consumers tend to view a hard push for...
The early 21st century has witnessed a smartphone revolution. According to Statista, the number of smartphone users in the world today is 6.65 billion - this means that 83.72% of the world's population owns...
