The benefits of video marketing are an open secret. Marketers have been seeing significant increases in conversion rates thanks to video marketing for almost a decade. Though there’s a plethora of online video content now, the video marketing trend is not going away anytime soon.
All good things come at a cost though, and so do videos! Creating new videos for every social media post can strain marketing budgets. But, there’s a smart work around – you can repurpose your video content. If you create just one video every month, you can make sure that there is a steady supply of content for several marketing channels on a regular basis.
What is content repurposing?
Content repurposing is like recycling your old content stack. You don’t have to start from scratch for every content requirement on every channel. You can refurbish old videos and present the content in those videos in different ways.
You can adapt your existing videos into different content formats too. For example, you could create a blog post from a forgotten video, breathing fresh life into a video you already used.
Repurposing content helps you leverage new marketing channels and tap into new audiences.
Benefits of repurposing video content
Once you develop a knack for repurposing, you can save both money and time. You can develop new ideas from your existing content library instead of starting from scratch every time. All types of content can be repurposed – text, images, video clips, and other media, giving you the opportunity to present existing information in new styles.
Since you are now reaching new audiences on different channels through your reworked content, your prospect base is likely to increase too.
Here are 5 Ways of repurposing video content
You can be as creative as you like in converting video content into different formats. We have listed below five popular ways of reusing videos.
1. Turning video content into an e-mail
Videos are an excellent source of content for e-mail marketing. You can use the information from your videos to create product promotion e-mails or newsletters. Images and video footage provide rich media which you can use to design an engaging e-mail for potential customers’ inboxes.
You could look at your top-performing videos, evaluate why they are doing well and pick the best slices of content for your e-mail marketing campaigns or newsletter.
2. Converting video into audio
You can convert an interview, an educational video, or a panel discussion into audio. Audio content is popular in the form of podcasts. Podcast listeners are loyal subscribers to their audio channels, a data point that you could use to your advantage.
You can choose to convert the entire video into an audio file for audio streaming platforms or you could use snippets of the audio in your video for social media channels.
3. Chopping a long video into short video clips
A full-blown corporate video, a product demo, or an explainer video is usually too long for social media posts. A full-length video cut into parts helps you create multiple social media posts. Each snippet serves as a unique topic for your posts.
Short video snippets can be posted on video platforms like YouTube, TikTok, or as Instagram reels.
4. Creating a video series
Key elements/themes from your original videos can be converted into a series of videos on a particular topic. Video content platforms allow you to create playlists. You can build curiosity as you upload one video at a time. Bite-sized videos are easy to digest and allow your audience to reflect on the information presented.
Multiple short video modules around a complex topic are a perfect way to keep the audiences engaged for an extended period without diluting information or compromising on the depth of information you need to disseminate.
5. Designing a carousel of graphics
Online content platforms like Instagram and LinkedIn are popular for rich image based content. Carousels are an ideal way to present static information in bite-sized formats. Images in a carousel are engaging and can be consumed quickly and easily with a few swipes.
You could use video snapshots as images and turn voice-overs into short text summaries for your carousel.
If you’d like to repurpose your video content, consider Ripple Animation. Awarded as the best video agency in Mumbai, Pune, Bangalore, and Delhi, the experienced team at Ripple Animation has mastered the craft of video story telling in all possible formats. An ensemble of designers, animators, and scriptwriters creates videos that suit your needs and fit your budget. Get in touch today!