Marketing for healthcare might sound counter-intuitive. The words ‘marketing’ and ‘healthcare’ are usually not paired together. The healthcare industry is perceived differently from for-profit businesses, so consumers tend to view a hard push for healthcare products or services negatively.
Healthcare companies will, therefore, benefit from adopting a subtle marketing strategy. Educating people about topics, about which which the healthcare company has strong domain knowledge, can go a long way in building trust.
Since people absorb information best through videos, animated videos and stock footage educational videos are a great option. That’s why healthcare companies have been harnessing the power of video in their marketing strategies.
Healthcare is coming of age.
The healthcare industry has seen unprecedented developments in diagnostics, pharmaceuticals, and surgeries. The advancements are difficult for the non-scientific community to understand and warrant regular information dissemination.
Imagine presenting reams of text to your audiences to help them understand how your company’s healthcare advances will benefit them. It’s hard enough to keep their attention on a simple topic, let alone a complicated one in the field of healthcare.
But there is a solution. An explainer video or a demo video can help you engage, simplify and educate through a compelling story, engaging graphics, supers, and a good musical score. Using video content to increase brand awareness and recall can go a long way in growing your business in the long run.
Here are 7 types of videos that you can leverage for your healthcare company
Your choice of video will depend on the context and concepts you’d like to present.
1. Awareness videos
These videos explain, educate or inform the audiences about a healthcare practice, product or service. The objective isn’t to make an immediate sale but rather to provide useful information for a greater cause.
2. Demo Videos
‘How-to’ videos or demos can help teach viewers how to use your product or ‘show’ them how it works. Demo videos can be used to demonstrate a new surgical method, show how to use new equipment, to implement advanced procedures or show what goes into your products.
3. Facility Tour
Many healthcare companies give a virtual tour of their premises to gain the potential customer’s trust. A virtual tour can help buyer’s make decisions.
4. Staff interviews
Everyone would like to opt for experienced healthcare professionals. Highlighting the background, experience and human aspects of your work force can help build trust.
5. Testimonials
Just as consumer product reviews help gain customer trust, testimonials from your clients can serve as recommendations for your offering.
6. LIVE AMAs
AMA stands for Ask Me Anything. These videos are LIVE videos hosted by healthcare practitioners to answer FAQs in real-time. These videos are generally popular with social media audiences.
7. Tutorials
Tutorial videos are useful when it comes to topics like in-home recovery, treatment for patients. explaining how equipment can be operated or training healthcare personnel.
Best practices for video production
No matter which video style you choose, here are a few golden rules to keep your videos engaging, informative, and within budget.
- Keep it short and simple
- Convey a compelling story
- Create an informative script
- Set the right tone
- Use high-quality visuals
- Add supers
- Choose the right music
Ready to create your first video?
If this blog has helped you understand why you need video marketing for your healthcare company, look no further than Ripple Animation. The experienced team at Ripple can create a compelling video for your target audience. We work with healthcare clients across the globe and are the best explainer video company in Mumbai, Pune, Delhi, and Bangalore.
Get in touch to know how you can benefit from video marketing!