According to a 2022 research report, online videos accounted for over 82% of all consumer internet traffic — 15 times higher than it was in 2017. And now, 86% of businesses use video as a marketing tool, up from 63%, just three years ago.
Though these statistics are encouraging, there are many companies, brands and agencies that struggle to create an effective video marketing strategy. The primary reasons are given below.
Let’s understand each of these challenges in detail:
Time: Video marketing involves a combination of skills. Creating videos requires a methodical process which includes writing a script, story boarding, developing characters and art styles, creating animation and adding music. Such an elaborate process overwhelms most companies and agencies as they don’t have the bandwidth to do justice across many different skill sets.
Cost: Creating videos is a resource intensive activity. Companies need access to experienced creative professionals, technical teams and marketing specialists who will need to work together to ensure success. These experts don’t come cheap.
Effort: Creating a video is not a simple affair and takes weeks to complete. Most marketing teams find that they have to spend much more time on video creation than they had originally accounted for.
If you, as a company or an agency, can relate to these challenges, read on…
How can you overcome these challenges?
Since video marketing is a specialized skill, there are video agencies that work exclusively on video creation. These video-first agencies have mastered the craft of video-making and have processes in place to ensure that every video that they create meets client expectations.
Partnering with such a video agency not only takes the burden off internal teams at companies but also provides many other tangible benefits. Here is what you can expect from an experienced video agency:
1. An experienced team with a strong track record
A good video agency gives you access to an expert team that is proficient in making videos from scratch. They will assist you with:
- Video ideation
- Video scripting
- Storyboarding
- Animation
- Audio post production
- Video distribution
Since these teams are well-versed with the latest technologies, trends and art styles, they will deliver videos which will resonate with your target audience and help you achieve your business objectives.
2. Professional tools and technologies
A great video demands state-of-the-art video equipment and post-processing technologies. It’s unviable for a company or an agency to invest in these for one or a couple of videos. However, video agencies can invest in the best tools as their costs are shared across projects. These agencies also hire the right resources to operate the equipment and software to give companies high quality videos that drive business results.
3. Repurposing video content
Each of your videos can be distributed on several digital platforms. However, the file formats and optimum length of the videos is different for each of these platforms. An experienced video agency has the know-how to customize your videos for different platforms and channels. Your video agency will help create different versions. keeping in mind the nuances of each platform.
4. Time and cost-efficiency
It’s clear that an expert can effectively handle a task in less time and more effectively than a novice can. Similarly, experts at a video agency can produce a better result in less time than a company or an agency that is new to video marketing. The same concept applies to cost as well. Video agencies are able to share resources, equipment costs and other capital expenses over several projects – something that most companies can’t do, unless they are making videos at scale.
How can you work with a video partner effectively?
Opting to go with a video agency is clearly a wise business decision but working with that agency effectively is critical to achieve the best results for your marketing videos.
Here are 7 tips that will help you make the best possible marketing videos with your chosen video agency:
- Be sure to share your business goals, company vision and expectation from the video
- Provide a detailed project brief with as much detail as possible
- Budget time for clear feedback at every stage of the video making process
- Give constructive feedback so that the video agency is aligned with your vision
- Approve each stage of the video making process before proceeding to the next one
- Set clear lines of hierarchy for approvals within your organization
- Nurture and enrich your relationship with each project to maintain a long-term business association with your video agency
Why should you choose Ripple Animation?
Ripple Animation is the best video marketing and video animation agency in Mumbai, Pune, Bangalore and Delhi. Ripple has an expert team of professionals with specialists across domains and has created explainer videos, whiteboard animation, live action videos, tutorials and corporate videos for global brands over the last several years. Ripple’s clients have been able to achieve higher conversion rates and sales with their expertise.
Reach out to us today to elevate your video marketing to the next level.