Explainer videos have become very popular today, especially since attention spans are shorter than ever before and people now prefer to watch a short video rather than read paragraphs of text. And with reasonably priced and easy-to-use advanced tools, informative and interesting content can be created even by small content teams.
The two most commonly uses explainer video styles are 2D animated videos and whiteboard videos. You ought to know which one to choose for your company’s requirement as each style has its own unique pros and cons.
Here’s How To Figure Out The Answer To The ‘2D Animation Explainer Videos vs Whiteboard Animation’ Debate
1. Go for whiteboard videos when you have a lot of text
When you want to display a lot of words in your video, then whiteboard explainer videos are a good option. Whiteboard videos are reminiscent of a teacher explaining a concept on a board. There is usually a hand on the screen that moves across the screen, draws concepts and writes words on the screen, just like a real hand would. The offering you want to advertise might require the power of words along with illustrations to convey your messaging effectively. Whiteboard explainer videos are the best choice of animation for these sorts of business videos.
2. Go for animated explainer videos when you want your brand colours to play a significant role
Animated explainer videos or cartoon animation is the style of videos you can use when you want to convey concepts through interesting stories in a short and snappy fashion. 2D animation can be used to create interesting characters and story lines that convey your brand message in an engaging manner. Use your brand colours and fonts so that your audience becomes familiar with your brand.
3. Go for whiteboard videos when you have to explain a complex concept
When you need to convey a complex concept, using a pen and sheet of paper helps break down and simplify the concept. Whiteboard videos are the equivalent of explaining a concept using pen and paper. You explain the concept just as you would explain it on an actual whiteboard with doodles, drawings, graphs and words. A complex concept requires a lot of words and imagery but does not necessarily require fancy graphics or colourful animation.
4. Go for 2D animated explainer videos when you want a short & creative video
When your task is not to inform & explain but to delight and engage, you may want a short & creative video. That’s where 2D animated videos win the ‘2D animation explainer videos vs whiteboard animation’ debate. 2D animated explainer videos with their array of possibilities to create interesting characters, situations and story lines allows a brand to get creative as it looks to get its message across.
Whatever be your choice of style for your business explainer video, make sure you choose the best explainer video company to create your video.
Ripple Animation is the best explainer video company in Mumbai and has worked on many whiteboard animations as well as 2D animated explainer videos for businesses purposes.
We’d be delighted to help you answer the ‘2D animated explainer video vs whiteboard animation’ question more accurately through an expert consultation. To know more about how you can drive business results through videos, reach out to us via e-mail or visit our website and fill out the short form on our homepage.
Also Read –
7 Tips for Making Awesome Whiteboard Animated Videos
The Art of Custom Whiteboard Videos: Creating High Converting Whiteboard Animation