Teaser trailers for Hollywood movies are very popular and are tailor made to create excitement about the film. Teasers generate interest and leave the viewer wanting more. This trend is now been adopted for videos of all kinds, including for explainer videos for business.
A teaser explainer video is a shorter video compared to a regular length explainer video and aims to leave the viewer on tenterhooks à la Hollywood teaser trailers. A well crafted teaser explainer video will create a real buzz for your offering.
Here are 5 tips to creating a buzz with a teaser video:
1. Create a pre-launch buzz
When you create your teaser explainer video, be sure not to reveal everything. Reveal just enough to keep your prospects intrigued and wanting to know more. This technique allows you to make a teaser explainer video for your business even if your offering is still being developed or in the alpha or beta stage. Many companies have raised funds or pre sold products through teaser videos.
2. Launch a hashtag
A hashtag today is a regular feature in all digital campaigns. A hashtag helps track users and also helps users track the brand. A teaser explainer video that reveals only a small part of interesting information, in conjunction with a hashtag, will help viewers stay connected to your brand and tune-in for more. A hashtag that becomes popular through your initial teaser campaign will go a long way in sustaining interest for your main campaign as well.
3. Motivate your prospects to follow for more information
When you give only a glimpse of interesting information, you leave your viewer wanting to find out more. Such viewers are likely to follow you on social media platforms after watching your teaser explainer video. You can further incentivize them to follow you through Calls To Action with special offers on your teaser video.
4. Go for special effects in your tease explainer video
Special effects are effective and take time to create. One may not have the budget to go for special effects in a 3 minute long explainer video but for a 10 second teaser, it is possible to get top notch special effects at a reasonable cost. Special effects have the potential to wow your prospects and can help generate interest in your longer and more informative video.
5. Prepare a community for the main launch event
A series of well planned and interesting pre-launch video scan help build a community of users who will be engaged when you launch your product. These teaser videos can be around specific topics or can talk to specific groups of people, so that your target audiences feel that they are being specially addressed by your brand’s teaser videos.
Ripple Animation is be best explainer video company in Mumbai and has worked on many teaser explainer videos for several different business verticals.
We’d be delighted to help you create a teaser explainer video for your business. To know more about how you can drive business results through teaser videos, reach out to us via e-mail or visit our website and fill out the short form on our homepage.