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Get valuable insights for your marketing videos

Read our blogs to stay on top of trends in the marketing videos space. Each of our blogs has been carefully crafted using insights we’ve gained from making explainer videos, demo videos and corporate videos for global brands.

Video Marketing

The process involved in creating the Garage Cash video and what you can learn from it!

ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way.  A few (ok, not a...
Explainer Videos

Rocket Video Development Diary

So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house video. You will need...
Whiteboard Animation

8 reasons why animated videos are a great tool for your brand

Your consumers’ behavior is rapidly evolving - they are consuming increasing amounts of content online. As a brand you need to be present on digital channels not only to make your presence felt but...
Video Marketing

Why video marketing is a must in today’s digital age

Consumers today, are consuming video content like never before. Watching videos on YouTube or sharing short video clips on smartphones has become the modern day behavioral trend. In this scenario, video marketing holds great...
Explainer Videos

Tips to create effective videos for your business

Of all the ways to communicate with potential customers, videos are the most effective. Online conversion rates can measure the success or failure of your video by A/B testing your online channel’s performance with...
Whiteboard Animation

Why animated videos are the best option for business communication

The information you need to share for business communication could prove dry and complex to a layman. So, in today’s age of information overload and limited attention spans, how best can you speak to...
Video Marketing

Ripple and the virtues of video

If you’re thinking about a live action video or an animated video for your business communication or marketing, you’re on the right track.  Videos, especially animated videos can do wonders for your company, product...
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