According to The Blink Test, visitors stay on a website for an average of just 3 to 5 seconds. If you don’t capture their attention in the first 5 seconds, they’re gone!
But hold on. Don’t panic. There’s a refreshing and engaging way to keep them on your website. And that is – showing them an animated explainer video, preferably in the first scroll.
What is an Explainer Video?
An explainer video showcases your product or service, usually by detailing the problem your offering solves and showcasing the key features and benefits of your offering.
Explainer videos are a great way to present your offering in an engaging way and enhance your brand image. A well made explainer video can help reduce your bounce rate and therefore help boost your organic rankings on Google search.
Many brands have started including explainer videos in their video-marketing plan because videos:
- Simplify complex information, helping viewers absorb and retain the brand message.
- Engage the target audience better than images and plain text.
It’s no wonder then that companies are investing heavily in creating explainer videos in 2023.
How to Generate Leads Through Explainer Videos in 2023
- Show your audiences that you ‘get’ them by leveraging an insight about their problems
Craft your explainer video around an insight about a problem that you know that your target audience needs to solve. Show them why your solution is the most effective one in the market. And remember to discuss benefits to customers rather than talk about the features of your product.
- Create informative explainer video that can be shared
If you create videos that are informative as well as engaging, your audience might be willing to share them and spread the good word to friends or colleagues who could benefit from your expertise.
- Push the limits when it comes to creativity
Out of the box and original is always a good idea, even when it comes to explainer videos. Write a cracker script and think of visual styles, animation styles and interactive elements that can help engage your audience. Make sure to add a call to action at the end of your video.
- Appeal to different audience segments by tweaking your explainer video
Create a master video and then customize it for different audiences and platforms. Remember that you can leverage technology that will help you replace scenes, names, designations and even elements in a video, depending on who you’re speaking to. Let each person you reach out to feel that you’ve customized your video just for him.
How to Create an Explainer Video
- Identify the core message you’d like to send to your audience
- Develop a script that’s informative, engaging and/or humourous…something that will hook in your audience
- Choose a visual style that resonates with your target audience and make sure it adheres to your brand guidelines
- Create a storyboard for each scene in your explainer video
- Hire a voiceover artist or use text-to-speech software to get the audio for your video
- Start the animation
- Add music and sound effects once the animation is complete
Why Create An Explainer Video with Ripple Animation?
- Ripple Animation has a streamlined, approval based process that ensures that clients are happy with their video 100% of the time.
- We have been named the best animation video and explainer video company in the country for 3 consecutive years by Clutch, a US based reviews and ratings platform that’s well renowned.
- Our team of writers, visualizers and animators have created over 500 videos that have driven business results for companies of all sizes and across domains. You can view our portfolio by function, vertical and style.
Get in touch to start your video journey.
Also Read:
What is an explainer video?
How Explainer Videos Can Help Insurance Marketing Succeed