Everything has an app. You wanna go partying, there’s an app to tell you where you should be. You want your car repaired, there’s an app for that. Kids’ education? There’s an app. No...

The demand for video content is growing as if it's on steroids. (Jokes apart, consumer usage of View on Demand (VoD) is expected to double by 2019.) Some sources predict that online video will...

A picture is worth a thousand words. And a video worth… um, maybe thousands of pictures? Ok. Forget the math. What’s important is that video has an impact. Even on hardened or seasoned marketing...

You have decided to create an explainer video for your brand. Excellent! You’ve taken the first step towards creating new video content for your brand. But don’t breathe that sigh of relief yet. There...

Welcome to the future. Here’s the scenario in 2016. Video content consumption is on an exponential rise. It’s creating huge opportunities for companies and their marketing divisions.  Immediately there’s a slew of animation houses...

  (Smaran Savanal, Animation Director, Ripple Media, sharing his experience on TATSUMI (2011), a Japanese animation feature based on the life and work of the late Yoshihiro Tatsumi, a Japanese Comic Art Legend.) P r o...

ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way.  A few (ok, not a...

So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house video. You will need...