How Banking & Financial Services Firms Can Use Animated Explainer Videos to Boost Sales

Attention spans have shrunk to just about 8 seconds! With content being bombarded at your TG from all quarters, it’s hard to stand out or get your message across. Written content has become almost...

How Aberdeen Asset Management Made Dry Content Engaging – A Case Study

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all,...

Why Your Audience May Be Skipping Your YouTube Ad

Time taken to create an ad - a few weeks or even months, sometimes. Time taken to skip an ad - less than 5 seconds. That sadly is the situation today. Often, all a marketer...

#WhyVideo

At some point of time you must have come across the question: Why Video? A couple of decades ago, video didn’t exist and firms did just fine. So why go through the headache of...

Want to keep visitors on your website or landing page? You need a video.

Landing pages are a great opportunity to market your product or service to your visitors. You can either bore them with tons of text and images or get them hooked using a video on...

5 Types of animation videos for your business

American designer and director Edward Bakst once said, “Animation lays infinite power in the hands of its creator by merging all art genres into one, that is able to metamorphose via motion, unbounded by...

What is an explainer video?

Whether you’re part of a budding start-up, an influential business mogul or an established corporate, you’re likely to need a short video to explain your product or service and its potential benefit to potential...

Ripple’s Recipe for the Perfect Animated Video

WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster. Major ingredients: A comprehensive client brief Customer insight and requirements, 1.5 kg (chopped into short answers) ...

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