Yes, 2020 may have presented unprecedented marketing and operational challenges for all companies, but come 2021, there’s one marketing tool that’s going to help your business recover.
Below are the reasons that animated explainer videos will play a key role in every marketing strategy in 2021.
The Numbers
If we look at the data, it’s clear that explainer videos have begun to play a significant part in the marketing landscape. According to a survey by Marketing Charts, an average person watches 100 minutes of video content per day. Hubspot studies have found that videos, as an integral part of a marketing plan, have increased from 78% in 2015 to 92% in 2020. These data points clearly demonstrate how crucial your video marketing strategy will be in 2021.
Being Seen
Another important benefit of explainer videos is that in this age of endless social media scrolls, a well-made video has the power to make people take notice. This ability of explainer videos to capture people’s attention enables you to build a relationship with your audience and stand out from competition.
Being Understood
A well-crafted animated explainer video effectively integrates visuals, voice-overs, and music to present your brand story. With an animated explainer video, you have the ability to present complex ideas or offerings in a manner that your audience can easily understand, digest and retain. For example, this video for SMS Magic explains how their offering simplifies the marketing and sales process for teams within large enterprises.
The Medium Is The Message
With a great animated explainer video, you also gain your audience’s trust. Your video or video strategy signals to your audience just how committed you are to building a brand. For example, this humorous animated explainer video for ICICI Lombard instantly makes the audience curious about their Road Side Assistance plan and the video series does a great job of showing audiences that the brand is committed to providing differentiated and useful services.
A word of caution before you plunge into implementing your explainer video strategy – remember that it’s important that you partner with the best explainer video company for the best results.
At Ripple Animation we specialize in making animated explainer videos that meet your marketing goals. Our team of experts is with you at every stage from briefing, script development, story boarding, voice over selection to final video edits.
Over the years we’ve helped blue chip corporates across different industries, from IT and Healthcare to Manufacturing and FMCG, in creating impactful narratives that have helped drive business growth. You can view some of the prestigious awards we’ve won here.
We’d be delighted to work with you on creating an explainer video for your brand! To know more, reach out to us via email or visit our website and fill out the short form on our homepage.