(Smaran Savanal, Animation Director, Ripple Media, sharing his experience on TATSUMI (2011), a Japanese animation feature based on the life and work of the late Yoshihiro Tatsumi, a Japanese Comic Art Legend.)
P r o...
ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way. A few (ok, not a...
So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house video. You will need...
Your consumers’ behavior is rapidly evolving - they are consuming increasing amounts of content online. As a brand you need to be present on digital channels not only to make your presence felt but...
Consumers today, are consuming video content like never before. Watching videos on YouTube or sharing short video clips on smartphones has become the modern day behavioral trend. In this scenario, video marketing holds great...
Of all the ways to communicate with potential customers, videos are the most effective. Online conversion rates can measure the success or failure of your video by A/B testing your online channel’s performance with...
The information you need to share for business communication could prove dry and complex to a layman. So, in today’s age of information overload and limited attention spans, how best can you speak to...
If you’re thinking about a live action video or an animated video for your business communication or marketing, you’re on the right track. Videos, especially animated videos can do wonders for your company, product...