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According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video: Identify a goal Be clear about why...

Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard animated videos for your business: The Stats Compared to a typical corporate video with a talking head,...

Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a boring explainer video is...

From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can help your brand: A Relevant Video...

B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well. Tonality must be brusque,...

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all,...

Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here are 5 innovative ways in...

Time taken to create an ad - a few weeks or even months, sometimes. Time taken to skip an ad - less than 5 seconds. That sadly is the situation today. Often, all a marketer...