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We are in an era of video marketing.  Studies have shown that well-made videos help brands gain trust, credibility, engagement, and eventually increase sales. There’s no doubt that you need video marketing for your business...

People say that a logo is a brand’s silent ambassador.  But today, when the average human attention span is less than that of a goldfish, logos can't remain silent ambassadors. Rather, they must become 'ambassadors-in-motion'. ...

The early 21st century has witnessed a smartphone revolution. According to Statista, the number of smartphone users in the world today is 6.65 billion - this means that 83.72% of the world's population owns...

We all know the power of storytelling. Stories that connect are the stories that sell. Explainer videos are a great medium to convey your brand or product stories because they can help you evoke...

Financial concepts and policies aren’t easy for the layman to understand. Marketing teams in the BFSI space need to find ways to simplify their communication so that prospects, clients and employees can understand the...

What are explainer videos? Explainer videos, as the name suggests, are used to explain - a product, a service, a concept, an initiative or a company's performance. Since explainer videos cover a broad spectrum of...

What are explainer videos? Explainer videos are short videos which explain a concept, process, product or service. If used for marketing, explainer videos can help viewers understand the key benefits of a brand’s offering. When...

What is UI animation? UI stands for User Interface and is an interface through which users can interact with a digital product. Animation is the  process of adding the appearance of  life to inanimate objects through...