{"id":883,"date":"2017-11-08T05:10:38","date_gmt":"2017-11-08T05:10:38","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=883"},"modified":"2019-06-20T09:25:21","modified_gmt":"2019-06-20T09:25:21","slug":"top-5-secrets-to-making-a-great-promo-video","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/top-5-secrets-to-making-a-great-promo-video\/","title":{"rendered":"5 Tips For Creating A Great Promo Video"},"content":{"rendered":"

\"\"<\/p>\n

According to a recent survey, 64% of users are more likely to buy a product online after watching a video.<\/p>\n

Here are some tips for creating a great promo video:<\/p>\n

Identify a goal<\/strong><\/p>\n

Be clear about why you are creating a video. Is it for brand awareness? To drive sales? To educate your customer? A clear goal helps you create a script that is interesting and of the right length. This goal setting exercise is crucial since research shows that 60% of the audience drops off when a video exceeds 2 minutes in length. If you\u2019re educating your customers or training your employees, the video can be longer and still have a low bounce rate.<\/p>\n

Set a tone<\/strong><\/p>\n

Depending on your message and brand values, choose an emotional tone for the video. It could be funny, dramatic, friendly, professional, or just straight forward.<\/p>\n

Choose an art style<\/strong><\/p>\n

Choose an art style that suits the emotional tone. For e.g. here\u2019s our video<\/a> for BAO (By Appointment Only), about the importance of having key information prior to attempting to set up sales meetings with your target audience. We dramatically amplified the need for the right sales strategy through the use of war imagery in a 2D flash animation style.<\/p>\n

Tell a story<\/strong><\/p>\n

Facts, figures, offers, etc. may all be essential to your message. But a great way to ensure that the audience remembers this information is by weaving it into a story.\u00a0 \u00a0For e.g. in this video<\/a> we showcased Layla\u2019s List, a travel website, through the eyes of a young bird going on her first solo flight.<\/p>\n

Have a clear CTA<\/strong><\/p>\n

46% of viewers take some sort of action upon viewing a video. Make sure your audience knows what this action should be. Have a look at Ripple Animation\u2019s home page video<\/a> with a very clear CTA.<\/p>\n

At Ripple we specialize in creating engaging videos that meet your company\u2019s goals. Please fill in the form at www.rippleanimation.com<\/a> and we\u2019d be happy to give you a complementary quote.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video: Identify a goal Be clear about why you are creating a video. Is it for brand awareness? To drive sales? To educate your customer? A […]<\/p>\n","protected":false},"author":1,"featured_media":885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","category-video-marketing"],"yoast_head":"\n5 Tips For Creating A Great Promo Video - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/top-5-secrets-to-making-a-great-promo-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips For Creating A Great Promo Video - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"According to a recent survey, 64% of users are more likely to buy a product online after watching a video. 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