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A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the capacity to compress reams of pages worth of data. Customers \u2013 B2B and B2C \u2013 who won\u2019t waste time going through brochures or documents will<\/em> take the time to watch a 2-minute video.<\/p>\n (On a side note, Forrester Research recently stated that \u201ca minute of video is worth 1.8 million words\u201d)<\/p>\n Video is effective<\/em>, since visual concepts, as a rule, are exponentially easier to absorb than text. A Cisco study says that close to 80% of the world\u2019s internet traffic will be video by 2020. And let\u2019s face it, who wouldn\u2019t want to watch a fun and engaging video, about a product, as opposed to reading about it?<\/p>\n Here are some great ways you can use promo videos for your brand:<\/p>\n 1. Sales Videos<\/strong><\/p>\n Promo videos have been effective for years and are still as popular and effective as they were 10 years ago. Your sales personnel can\u2019t be everywhere at the same time. Sales videos are a good substitute and help drive conversions and sales.<\/p>\n 2. Explainer Videos<\/strong><\/p>\n As opposed to sales videos, which simply sell an offering, explainer videos let you delve in-depth into the mechanics of a solution and how it works. These are useful for technical industries like Information Technology, Banking and Financial Institutions, Pharmaceutical Companies and the like.<\/p>\n 3. Brand Engagement Video<\/strong><\/p>\n Consumers don\u2019t always buy just a product or service. Brand trust and loyalty play important roles, and it\u2019s always worthwhile for brands \u2013 both established and upcoming \u2013 to invest in a brand video.<\/p>\n 4. Corporate Video<\/strong><\/p>\n Corporate videos or company-culture videos are used to showcase the softer, more relatable side of an organization. These help humanize the brand, enabling customers to connect with it.<\/p>\n 5. Social Virals<\/strong><\/p>\n Short, snappy promo videos that engage and entertain the viewer whilst simultaneously delivering a call-to-action. These work particularly well given how massively social media in general has taken to video content.<\/p>\n