{"id":794,"date":"2017-10-09T02:59:20","date_gmt":"2017-10-09T02:59:20","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=794"},"modified":"2025-07-31T06:19:03","modified_gmt":"2025-07-31T06:19:03","slug":"5-easy-video-marketing-ideas-for-your-b2b-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/5-easy-video-marketing-ideas-for-your-b2b-marketing-plan\/","title":{"rendered":"Hey you! The B2B guy! Stop boring your customers. Capisce?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-1024x307.jpg\" alt=\"\" class=\"wp-image-814\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-1024x307.jpg 1024w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-300x90.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-768x230.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>B2B. Business to Business. Businesses <em>catering<\/em> <em>to<\/em> businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be \u2018business-like\u2019 as well. Tonality must be brusque, informational, technical even. No need to expend time and money creating content that is particularly engaging, when brochures and whitepapers do the job just fine. Right?<\/p>\n<p>Wrong.<br \/>(Well yes, we\u2019re guessing you kinda caught the rhetoric earlier.)<\/p>\n<p>Here\u2019s the thing. As the services industry has boomed, so has the scope and potential of B2B marketing. B2B customers have increased, but so have B2B suppliers. As one yourself, this kind of obliges you to ensure that your communication is sharper and catchier than those of your competitors. #Capitalism.<\/p>\n<p>One of the best ways to create engaging content is to use video. The usage of video is one of the biggest trends to hit digital marketing in recent years. As a rule, visual content is exponentially more appealing to absorb, and 52% of marketers worldwide report achieving better ROI with video as opposed to any other content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-814\" src=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy.jpg\" alt=\"\" width=\"1600\" height=\"479\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy.jpg 1600w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-300x90.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-768x230.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/10\/Hey-you-The-B2B-guy-1024x307.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Here are some really interesting ways you can use video collaterals for your brand outreach.<\/p>\n<p><strong>1. Product-experience videos<\/strong><br \/>Product demos and plain old explainer videos belong in the dark ages. B2B customers today want to experience your offering as surely as any consumer wants to try on clothing apparel before he buys it. This means showcasing your value propositions to entertain as well as to inform.<\/p>\n<p><iframe loading=\"lazy\" title=\"Product Explainer Video For TSR Darashaw\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/54wIQkTrArM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>2. Storytelling<\/strong><br \/>Traditionally a B2C tactic, it\u2019s increasingly the preferred way for B2B businesses to reach out to their customers in an effort to entertain and amuse them, whilst delivering the brand messaging.<\/p>\n<p><iframe loading=\"lazy\" title=\"Service Expainer Video for By Appointment Only (BAO)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/4ecijgXXN1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>3. Social Virals<\/strong><br \/>Just \u2018cause you\u2019re a B2B enterprise, doesn\u2019t mean your customers don\u2019t spend time on the +2 billion strong global social media network. You need video for those channels too \u2013 a minute or less long and catchy.<\/p>\n<p><iframe loading=\"lazy\" title=\"Explainer Video For iConnect&#039;s Digital Channels\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/L45c5mNFKrg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>4. Partner videos<\/strong><br \/>In a business landscape that\u2019s increasingly interwoven and interdependent, business partners are just as important as customers and they too need some good old fashioned pampering.<\/p>\n<p><iframe loading=\"lazy\" title=\"2D Animated Explainer Video for Wella Professionals\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/976spWJSI_w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>5. Company-culture videos<\/strong><br \/>In this space there\u2019s often a tendency to stereotype all B2B companies as vendors rather than partners and value providers, their only differentiation being their price-point. It helps to put out content that communicates the cultural facets of your organization, humanising it and making it more relatable for your customers.<\/p>\n<p><iframe loading=\"lazy\" title=\"Whiteboard Animation Video For A Farewell Event\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/9uRerlZPrS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Find more interesting video content in our <a href=\"https:\/\/www.rippleanimation.com\/india\/work.php\">work<\/a> section. Write to us at <a href=\"mailto:v@ripplemedia.co\">v@ripplemedia.co<\/a> to get a free quote for your video today!<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be \u2018business-like\u2019 as well. Tonality must be brusque, informational, technical even. No need to expend time and money creating content that is particularly engaging, when brochures and whitepapers do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hey you! The B2B guy! Stop boring your customers. 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