{"id":780,"date":"2017-10-09T04:56:47","date_gmt":"2017-10-09T04:56:47","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=780"},"modified":"2019-05-13T07:08:22","modified_gmt":"2019-05-13T07:08:22","slug":"5-reasons-why-your-business-should-use-video-marketing","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/5-reasons-why-your-business-should-use-video-marketing\/","title":{"rendered":"5 Reasons To Use Video Marketing"},"content":{"rendered":"<p>From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-781\" src=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/5-Reasons-To-Use-Video-Marketing.jpg\" alt=\"\" width=\"1600\" height=\"450\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/5-Reasons-To-Use-Video-Marketing.jpg 1600w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/5-Reasons-To-Use-Video-Marketing-300x84.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/5-Reasons-To-Use-Video-Marketing-768x216.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/5-Reasons-To-Use-Video-Marketing-1024x288.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Read on to learn how video marketing can help your brand:<\/p>\n<p><strong>A Relevant Video Is Google-Friendly<\/strong><\/p>\n<p>A website with an embedded video is 53 times more likely to rank higher on Google than a site without relevant video content. Videos are a catalyst for viewers to spend time on your site. This longer time spent gives search engines an indication that your site has high quality content.<\/p>\n<p><strong>Video Marketing Improves Conversion Rate<\/strong><\/p>\n<p>Video content engages the visual and auditory parts of your audience\u2019s brain and therefore has a stronger impact than simple text and images. Research shows that 74% of the people that watched an explainer video went on to purchase it. \u00a0Adding a product video on a landing page could increase conversions by 80%.<\/p>\n<p><strong>Videos Help Build Relationships<\/strong><\/p>\n<p>Essentially, marketing is all about forging a strong connection with the audience. You do this by sharing useful and interesting content. <a href=\"https:\/\/www.youtube.com\/watch?list=PLTpbyO1bm6osHb2MVHI1pfUXtNmKgDhkI&amp;v=3ZvigQl1vDQ\">Here\u2019s<\/a> how American Express inspired people to be a part of their technology team using animated video content.<\/p>\n<p><strong>Interesting Videos Are Share-Worthy<\/strong><\/p>\n<p>If a video is interesting, funny, memorable or thought-provoking, people will share it. Just look at the success of <a href=\"https:\/\/www.youtube.com\/watch?v=IJNR2EpS0jw\">Dumb Ways to Die<\/a>. The video was viewed over 77 million times, while the app became the number one free app in 21 countries.<\/p>\n<p><strong>Video Content Is Great For Mobile Users<\/strong><\/p>\n<p>Video content is going mobile at a rapid rate. Mobile video views have increased by 233% from 2013. YouTube mobile video consumption rises by 100% each year. In this scenario, a video designed for the mobile format lets you engage with a much larger audience that\u2019s on the go.<\/p>\n<p>If you\u2019re looking to create unique and engaging video content, have a look at our <a href=\"https:\/\/www.rippleanimation.com\/india\/work.php\">work<\/a> and\u00a0 <a href=\"https:\/\/www.rippleanimation.com\/india\/contact.php\">contact our team<\/a>. We\u2019ll get back to you with a complimentary quote.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can help your brand: A Relevant Video Is Google-Friendly A website with an embedded video is 53 times more likely to rank higher on Google than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reasons To Use Video Marketing - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/5-reasons-why-your-business-should-use-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons To Use Video Marketing - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"From 2015 to 2016, video ad spends increased by 30%. 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