{"id":747,"date":"2017-10-02T08:42:09","date_gmt":"2017-10-02T08:42:09","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=747"},"modified":"2019-06-20T09:05:16","modified_gmt":"2019-06-20T09:05:16","slug":"tips-to-prepare-effective-content-for-your-audience","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/tips-to-prepare-effective-content-for-your-audience\/","title":{"rendered":"How Aberdeen Asset Management Made Dry Content Engaging &#8211; A Case Study"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-750\" src=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/Aberdeen-Case-Study.jpg\" alt=\"\" width=\"1600\" height=\"411\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/Aberdeen-Case-Study.jpg 1600w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/Aberdeen-Case-Study-300x77.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/Aberdeen-Case-Study-768x197.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/09\/Aberdeen-Case-Study-1024x263.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>(Source: Aberdeen Asset Management)<\/em><\/p>\n<p>To advertise effectively, you have to deliver your message in the most interesting way possible.<\/p>\n<p>Obvious, right? But easier said than done when your message is complicated, technical and worst of all, boring.<\/p>\n<p>So what do you do? Be innovative!<\/p>\n<p>And that&#8217;s exactly what Aberdeen Asset Management did with their &#8216;boring&#8217; subject &#8211; helping people understand the fundamentals of multi-asset investing.<\/p>\n<p><strong>Aberdeen&#8217;s Big Idea?<\/strong><\/p>\n<p>Comparing complicated investment tips to the 7 Deadly Sins. Each sin represents what an investor should not do. \u00a0Clever, eh?<\/p>\n<p><strong>The Execution<\/strong><\/p>\n<p>7 animated videos that explain investing through short interesting stories, narrated by Joanna Lumley (the character of the aunt from The Wolf of Wall Street).<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=hVKIo2BjBkY&amp;list=PLmVS5IPKdqVqSUoxY9vXaCXmyQxorljfz\" target=\"_blank\" rel=\"noopener\">Here&#8217;s<\/a> a link to the playlist. Each video is worth a watch. There&#8217;s a call to action throughout the video on the bottom left.<\/p>\n<p>Remember to think through how you could use YouTube&#8217;s useful features to drive traffic to your digital properties when you create your awesome videos.<\/p>\n<p>Aberdeen&#8217;s &#8216;7 Deadly Sins&#8217; videos were followed by the release of a booklet that discussed multi-asset investing in more detail.<\/p>\n<p>All in all, the campaign was beautifully thought through and perfectly executed.<\/p>\n<p>Ripple has created award winning campaigns too. If you&#8217;re looking to create engaging video content, just fill out the form on <a href=\"https:\/\/rippleanimation.com\/india\/\">www.rippleanimation.com<\/a> for a complementary quote.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all, boring. So what do you do? Be innovative! And that&#8217;s exactly what Aberdeen Asset Management did with their &#8216;boring&#8217; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":{"0":"post-747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos","8":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Aberdeen Asset Management Made Dry Content Engaging - A Case Study - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/tips-to-prepare-effective-content-for-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Aberdeen Asset Management Made Dry Content Engaging - A Case Study - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. 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