{"id":740,"date":"2017-09-07T07:20:18","date_gmt":"2017-09-07T07:20:18","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=740"},"modified":"2019-05-13T07:14:10","modified_gmt":"2019-05-13T07:14:10","slug":"creating-an-unskippable-youtube-ad","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/creating-an-unskippable-youtube-ad\/","title":{"rendered":"Why Your Audience May Be Skipping Your YouTube Ad"},"content":{"rendered":"

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Time taken to create an ad – a few weeks or even months, sometimes. Time taken to skip an ad – less than 5 seconds.<\/p>\n

That sadly is the situation today. Often, all a marketer can do, is helplessly watch as the viewer skips his ad and continues to watch another (and perhaps longer!) video.<\/p>\n

Here’s why this tragic tale plays out, as if on repeat:<\/p>\n

The Complicated Ad<\/strong><\/p>\n

Does your ad have a complicated narrative that requires considerable effort on the viewer\u2019s part? Making the viewer work hard to understand your message is not a good idea, especially since your ad is being forced upon him and in that sense is an interruption. Your ad is delaying the viewing experience of the content your viewer has chosen to watch. His time and patience are understandably limited.<\/p>\n

The solution? Keep it simple!<\/p>\n

Opening With The Brand<\/strong><\/p>\n

In the physical world, as the front door opens, a good salesman doesn\u2019t thrust his product in the potential client\u2019s face. Online too, it\u2019s not a good idea to open directly with your brand. The thought of watching yet another sales pitch could make the viewer more inclined to skip your ad altogether. Instead, open your ad with a hook that has the viewer wanting to know more. And this hook has to be planted within the first 5 seconds of your ad.<\/p>\n

Knorr for example, began their ad with a question many would want to know the answer to \u2013 can flavour help you find love?<\/p>\n