{"id":615,"date":"2017-05-11T12:31:57","date_gmt":"2017-05-11T12:31:57","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=615"},"modified":"2019-05-13T07:21:21","modified_gmt":"2019-05-13T07:21:21","slug":"tips-for-best-explainer-animated-videos","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/tips-for-best-explainer-animated-videos\/","title":{"rendered":"Ripple\u2019s Recipe for the Perfect Animated Video"},"content":{"rendered":"<p><span style=\"color: #e50000;\">WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster.<\/span><\/p>\n<p><a href=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2017\/05\/Tips-for-best-explainer2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-655\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2017\/05\/Tips-for-best-explainer2.jpg\" alt=\"Tips-for-best-explainer2\" width=\"1600\" height=\"502\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/05\/Tips-for-best-explainer2.jpg 1600w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/05\/Tips-for-best-explainer2-300x94.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2017\/05\/Tips-for-best-explainer2-1024x321.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><strong>Major ingredients:<\/strong><\/p>\n<ul style=\"margin-bottom: 24px; width: auto;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A comprehensive client brief<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer insight and requirements, 1.5 kg (chopped into short answers)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research on business and communication trends, 500 ml<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Final demands, 250 g (minced)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagination, relevance and humour, \u00bd teaspoon each (if using potent quality as at Ripple)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animation preferences (organically grown)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consent (mashed)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suggestions, not more than a bucketful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Refinement, 2.5 mg<\/span><\/li>\n<\/ul>\n<p><strong>Steps:<\/strong><\/p>\n<p><strong>1. Understanding of the briefing document &amp; objective of the video<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To blank brief document, add chunks of the clients&#8217; valuable insights, what they need to achieve and information on their target audience. Cure the meaty requirements with intelligent analysis and to-the-point clarification. Marinate this mixture for a day in the mind of the Client Servicing manager and the Creative team. <\/span><\/p>\n<p><strong>2. Research the business category &amp; communication trends<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To the brain of a Ripple team member, add information about the client\u2019s business category. Add heat in the form of strict deadlines. Bring to simmer, while slowly pouring in data on the communication trends. Stir occasionally. <\/span><\/p>\n<p><strong>3. Understand the target audience and get key insights that could help influence them<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As the sauce thickens, ascertain the target audience for the dish by rechecking the client\u2019s requirements. \u00a0Set the flame and tone for the basal preparation. Options may include, but are not limited to &#8211; Clean, Simple, Edgy, Glossy, Textured &#8211; (wait, there\u2019s more) &#8211; Colorful, Professional, Elegant, Young &#8211; (and more) &#8211; Fresh, Fun, Friendly, Sophisticated, Corporate, etc. <\/span><\/p>\n<p><strong>4. Concepts presentation &amp; discussion with client<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Present a carefully preserved melange of ideas to the client for testing. Satisfaction is probable, but not guaranteed. Whip the concoction rigorously with several concise and purposeful discussions. To the successful conceptualization, add final demands, minced and ready to cook. Skim out impurities and keep aside.<\/span><\/p>\n<p><strong>5. Scripting and screenwriting for the shortlisted concept<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To the sizzling hot imagination of the Copywriting team, throw in a little sobering relevance, and a pinch of humour, <\/span><span style=\"font-weight: 400;\">\u00e0 la mode, to taste. Maintain the temperature by keeping the team bound to an insanely clear cut schedule. Watch the condiments splutter as the script tempers. Put in the customer\u2019s requirements and fricassee to perfection, as you begin to imagine both the visual and auditory grandness of the potential meal. <\/span><\/p>\n<p><strong>6. Selection of suitable art-style and animation treatment<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Have the client select the required flavour from a range of proposed art styles and options. Dice the preferences and add to the scripted product. <\/span><\/p>\n<p><strong>7. Visual staging or storyboard making<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Now, ladle into the computers of our animators and storyboard artists, the thick, amalgamated stew from the fruition of all the steps above. Watch the dish fall into a perfect mould, as the animators add layer after layer of wholesome goodness and breathe life into the delicacy. Seal with the consent of the client and head chef.<\/span><\/p>\n<p><strong>8. Animation<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bake by way of high quality animation treatment using premium, industry-standard software. This process will test the team\u2019s mettle to the fullest. However, every extra gruelling second the dish spends in the oven, the purer and better it emerges when finally rendered for \u00a0consumption.<\/span><\/p>\n<p><strong>9. Reiterations \/ Corrections<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Polish away the little blemishes and imperfections of the near-completed masterpiece. Have the client drool at it in stupefied awe, and then come back to sobriety in order to drizzle on a few suggestions.<\/span><\/p>\n<p><strong>10. Final video delivery<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Garnish with final audio\/visual refinements. Wait for the &#8220;ooh&#8217;s&#8221; and &#8220;aah&#8217;s&#8221;. Serve with a bright smile to the satisfied client.<\/span><\/p>\n<p>If you think you need a video, <a href=\"https:\/\/rippleanimation.com\/india\/pricing.php\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/rippleanimation.com\/india\/contact.php&amp;source=gmail&amp;ust=1494907687028000&amp;usg=AFQjCNFSqQzOIzx8HQX6xcv4xbch2ksQEQ\">contact<\/a> Ripple Animation at\u00a0<a href=\"mailto:v@ripplemedia.co\" target=\"_blank\" rel=\"noopener\">v@ripplemedia.co<\/a>\u00a0to get a free quote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster. Major ingredients: A comprehensive client brief Customer insight and requirements, 1.5 kg (chopped into short answers) Research on business and communication trends, 500 ml Final demands, 250 g (minced) Imagination, relevance and humour, \u00bd teaspoon each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2,4],"tags":[],"class_list":{"0":"post-615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos","8":"category-video-marketing","9":"category-whiteboard-animation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ripple\u2019s Recipe for the Perfect Animated Video - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/tips-for-best-explainer-animated-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ripple\u2019s Recipe for the Perfect Animated Video - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster. 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