{"id":591,"date":"2017-05-04T09:39:15","date_gmt":"2017-05-04T09:39:15","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=591"},"modified":"2019-05-13T07:22:51","modified_gmt":"2019-05-13T07:22:51","slug":"9-types-of-videos-that-can-help-you-sell-better","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/9-types-of-videos-that-can-help-you-sell-better\/","title":{"rendered":"9 types of videos that can help you sell better!"},"content":{"rendered":"

Your business began with an idea. You invested time, effort and money. You had sleepless nights, thanks to a combination of worries about the future and expectations for developmental milestones. Your idea has become a business.<\/p>\n

Now all you have to do is sell your product or service to your target audience. You\u2019ve tried countless avenues like newspaper advertisements, online marketing, brochures, leaflets, flyers, hand-outs and almost everything else under the sun. You\u2019re now looking for a more effective solution.<\/p>\n

Welcome to the world of video marketing, a tool that works for almost all types of businesses. It doesn\u2019t matter if you\u2019re a startup or part of a large empire. If you need to get the word out, video marketing is the most effective way.<\/p>\n

\"9-types-of-video\"<\/p>\n

According to Forrester Research, your website is 50 times more likely to appear on the first page of a search engine\u2019s results page if it includes video, while Diode Digital states that before reading any text, 60% of site visitors will watch a video, if available. The average user spends 16 minutes and 49 seconds a month watching online video ads (ComScore). This one statistic truly implies that if you are serious about selling, video marketing is no longer a luxury.<\/p>\n

Recent trends have shown that the consumer\u2019s affinity to sponsored advertisements is declining, and their consumption of engaging and relevant content is on the rise. This trend has made it imperative for brands to create different kinds of video content that engages consumers better and contributes to brand credibility.<\/p>\n

We bring to you 9 different kinds of videos that brands can use to engage their audiences on the digital platform, and turn otherwise uninterested shoppers into buyers, screaming for more.<\/span><\/p>\n

1. Unboxing Videos<\/strong><\/p>\n

This form of video marketing is extremely popular on video sites like YouTube, which feature channels like Unbox Therapy (https:\/\/www.youtube.com\/user\/unboxtherapy<\/a>) and UrAvgConsumer (https:\/\/www.youtube.com\/user\/UrAvgConsumer<\/a>). Unboxing videos show a person opening a just\u00a0 delivered product package.\u00a0 The aim is to create excitement about the product. Following the \u201cunboxing\u201d, where the box is opened and seals are removed, the anchor tries the product to test its functionality and usually rates the product to give viewers an idea of whether the product is worth buying. It\u2019s a good idea to have charismatic anchors with great screen presence.<\/p>\n

2. Virtual Tour Videos<\/strong><\/p>\n

Tour videos are useful for brands in sectors like real estate, travel and tourism or room decor and furniture. Here, the videographer records the on-site conditions and products, highlighting the key feature of the services that the business offers. This tour video may or may not be accompanied by voice overs and off-screen commentary.<\/p>\n

3. ‘How Its Made’ Videos<\/strong><\/p>\n

If you want to showcase the actual making of a product, manufacturing videos are the way to go. These videos delve into the intricacies of handiwork and typically attempt to impress viewers by displaying the authenticity of materials used and the complexity or simplicity of the process. This concept has been extensively used to produce the Documentary TV Series \u201cHow It\u2019s Made\u201d.<\/p>\n

4. ‘How To’ Videos<\/strong><\/p>\n

\u201cHow To\u201d videos, as the name suggests,\u00a0 inform users how to use products and showcases benefits. In addition, a good \u2018How to\u2019\u00a0video will also tell viewers the most effective way to construct the device\/object, use it and store\/discard it. A popular retailer which does a great job of creating these videos is RetroPlanet.com<\/a>.<\/p>\n

5. ‘Product-In-Use’ Videos<\/strong><\/p>\n

These are a tad different from \u201cHow To\u201d videos, as well as Unboxing videos, in the sense that \u201cProduct-In-Use\u201d videos are usability review videos where the anchor could be a famous personality, or a paid third person. These videos are simple, and don\u2019t feature any sort of tutorial or unboxing.
\nAn example is YouTuber Abby Peek\u2019s makeup tutorial: https:\/\/youtu.be\/3CPbSsiRvlM<\/a><\/p>\n

6. \u2018Shock Testing\u2019 Videos<\/strong><\/p>\n

Also known as \u201cTorture\u201d testing, these videos, demonstrate how products can withstand tremendous stress, pressure, mechanical damage, or extreme temperature conditions. These videos are created to showcase durability, endurance and strength and are, usually created for products like covers, vehicles, luggage or fixatives.
\nAn excellent example is this video for Invisible Glass+ phone protection by ZAGG: https:\/\/youtu.be\/khelBMp_LhA<\/a><\/p>\n

7. Parody Videos<\/strong><\/p>\n

Parodies are great to get to\u00a0 pop culture enthusiasts and viewers of varied age groups who resist videos with too many technical details which are provided in a more \u2018dry\u2019 manner. These videos bank on humour to captivate the viewer. This video by Squatty Potty is a great example: https:\/\/youtu.be\/YbYWhdLO43Q<\/a><\/p>\n

8. Comparison Videos<\/strong><\/p>\n

This form of video, though a bit risky, due to the need to follow guidelines and legalities, is still amongst the most popular. These videos compare two or more sets of products \u2013 the sole purpose here is to eliminate competition.
\nHere is an example of this sort of video \u2013 television comparison video for CyberLink: https:\/\/youtu.be\/tcbyBas50Qc<\/a><\/p>\n

9. Vine Videos<\/strong><\/p>\n

Vine\u00a0was a short-form\u00a0video hosting service<\/a>\u00a0where users could share six-second looping\u00a0video clips<\/a>. Although acquired in 2012, Vine is very much in vogue now, as popular Vine stars are making\u00a0advertising\u00a0deals with companies trying to reach their audiences. Vine viewers \u00a0consider themselves more evolved than the typical social media user. Vines work well for products like music players, speakers, apparel, and accessories. Popular Vine stars who earn big bucks by endorsing products via this platform include Justin Bieber, Ariana Grande and Jake Paul.<\/p>\n

If you think you need a video, contact<\/a> Ripple Animation at\u00a0v@ripplemedia.co<\/a>\u00a0to get a free quote.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your business began with an idea. You invested time, effort and money. You had sleepless nights, thanks to a combination of worries about the future and expectations for developmental milestones. Your idea has become a business. Now all you have to do is sell your product or service to your target audience. You\u2019ve tried countless […]<\/p>\n","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\n9 types of videos that can help you sell better! - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/9-types-of-videos-that-can-help-you-sell-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 types of videos that can help you sell better! - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"Your business began with an idea. 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