{"id":461,"date":"2016-07-30T06:19:46","date_gmt":"2016-07-30T06:19:46","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=461"},"modified":"2019-05-13T08:06:55","modified_gmt":"2019-05-13T08:06:55","slug":"there-are-explainer-videos-and-then-there-are-great-explainer-videos","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/there-are-explainer-videos-and-then-there-are-great-explainer-videos\/","title":{"rendered":"There are explainer videos. And then there are GREAT explainer videos."},"content":{"rendered":"

\"explainer<\/a><\/p>\n

Explainer videos can be a huge revenue earner, but only if done well. The obvious question is what separates an ordinary explainer video from a great one? Literally speaking there\u2019s no real 100% hit-the-nail-on-the-head-formula, but there are a few rough guidelines that can be helpful. Here goes.<\/p>\n

Where\u2019s that brief?<\/strong><\/p>\n

Shooting in the dark and off the hip is all very good in the Spaghetti Westerns but it helps no one in a business scenario. Think about what you want to say about your product? To whom?And how you want to say it.(Funny, sober, emotional\u2026 you get the idea.) Write all of this down. Then think about the objective of the video. (All videos may not be selling.) Put this down as well. Once you\u2019ve cast all this in stone, find an explainer video company and talk to them.<\/p>\n

Find the idea.<\/strong><\/p>\n

Once you\u2019ve found a good and affordable video production company, send them the brief. Then get into a blue sky ideation session with their creative team. (This is probably the most fun part of the whole shebang.) Reject nothing initially. At the end, fix on one idea that works best for you. And based on the idea decide what kind of execution you\u2019re looking at. (White-board, 2-D, 3-D\u2026 there are many forms of animation you can choose from.)
\nGet to the point. And fast.<\/strong><\/p>\n

Explainer videos average about 90-120 seconds for a reason: a consumer decides whether or not to stick with an explainer video in the first eight seconds. The best explainer videos make the most of that time by grabbing the viewer\u2019s attention quickly and getting to the point. Even if the viewer doesn\u2019t know exactly what the product does yet, they will at least have an idea of what they\u2019re watching after the first ten seconds.
\nCatch the eye<\/strong><\/p>\n

Minimalism is in. That\u2019s because consumers don\u2019t have time to sift through complicated material to figure out what you\u2019re trying to say. So please don\u2019t try to create a block buster box-office hit.
\nBut that\u2019s not to say, do a boring film. Like we\u2019ve told you above, there are many formats of animation for business videos. Great eye-catching visuals backed by a short & sweet voiceover should do the trick. The idea is to keep it simple. Not fancy. But not dull either. Explainer videos are ideal web content because they are short and easy to share, and a good way to drive traffic to a site.<\/p>\n

In addition to being short, the best explainer videos are easy to follow. The easiest way to make a video easy to follow is to keep the visuals from overwhelming the overall point the video is trying to make.
\nHit the ear.<\/strong><\/p>\n

As the name says, an explainer video is meant to, er\u2026 um\u2026 explain. That being the case, it is extremely essential that the audio is crisp and clear. The narrator\u2019s voice should be clear and easy to understand, not gimmicky, and they shouldn\u2019t speak too quickly.<\/p>\n

Note:<\/strong> \u201cThe gratis endowment of an equine should, under no circumstances, have to undergo a dental examination\u201d must be substituted with, \u201cDon\u2019t look a gift horse in the mouth\u201d. In other words, use easy and simple language.<\/p>\n

Besides this use sound effects to emphasize important points and some sort of music to fill up gaps. Even a simple soothing tone can just hold a video together.<\/p>\n

K.I.S.S. is the best format for an explainer video.
\n<\/strong>
\nThe point of a product explainer video is that it not only explains the product, it pre-disposers the viewer to buy the product. The explainer video should demonstrate effectively what the product is and how it works so that the viewer can then make the critical decision: to buy, or not to buy?
\nAfter a viewer watches the explainer video, can they then turn around and explain what they just saw? If the answer is yes, then the video is a success, they will use the product and most importantly they can encourage other people they know to do the same.<\/p>\n

And that is why the \u201cKeep It Simple; Stupid\u201d (K.I.S.S.) rule is great for explainer videos.<\/p>\n

If you’d like us at Ripple Animation<\/a> to help you create explainer videos, email us at v@ripplemedia.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explainer videos can be a huge revenue earner, but only if done well. The obvious question is what separates an ordinary explainer video from a great one? Literally speaking there\u2019s no real 100% hit-the-nail-on-the-head-formula, but there are a few rough guidelines that can be helpful. Here goes. Where\u2019s that brief? Shooting in the dark and […]<\/p>\n","protected":false},"author":1,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nThere are explainer videos. 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