Ads. Flyers. Door to door salesmen. Gone. Dead. Buried. With the advent of high speed internet connectivity sales are being driven online. And since people are online most of the time, what do you think the best communications format is? Video by far.<\/p>\n
\u201cVideo is King\u201d. Studies have shown that by 2017 nearly 80% of the content consumed on the internet will be in video form. Every brand is jumping onto the video bandwagon and so should you. Actually, if you\u2019ve not already invested in video content, you\u2019re already behind. Minimize the damage. Start immediately.<\/p>\n
The appeal\u2013Evidently, the video will only sell if it appeals to its audience. Which means you have to first figure out who your audience is. Second, determine an important problem that they need to solve and offer insights, customer success stories and best practices. If you do this, your video will be liked and shared by the audience. The sharing process offers high-impact exposure for your brand.<\/p>\n
Transform \u2013 Your video must also give customers examples about how your brand solves pressing buyer problems. The arguments in favor of your brand must be both rational and emotional. Only then can your video convert. You also need to give buyers a reason to invest in your product, your company and yourself. A compelling call to action coaxes prospects to take the next step in the buyer journey. Hosting webinars will further explain the benefits or your products and services. Webinars are a logical and natural follow up to an intro video.<\/p>\n
Actual Sales \u2013 Now that your audience is connected and engaged, it\u2019s time to sell your product or services. 77% of buyers make purchase decisions after watching a video. Videos should be engaging, informative, insightful and finally, they must solve pressing buyer problems.<\/p>\n
Homecoming \u2013 The story is not over after the sale. It needs to continue. Your video marketing program should give customers reasons to comeback and stay connected with your brand. This a good time to showcase other products, services and customer success stories.<\/p>\n