{"id":373,"date":"2016-03-17T13:25:33","date_gmt":"2016-03-17T13:25:33","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=373"},"modified":"2019-05-13T08:13:36","modified_gmt":"2019-05-13T08:13:36","slug":"acing-video-marketing","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/acing-video-marketing\/","title":{"rendered":"Acing Video Marketing"},"content":{"rendered":"
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Video marketing is the new success mantra. Today, brands that focus on creating video content are reaping the returns. So should you. However, video marketing is not as simple as producing a video and sharing it on 2-3 platforms. There are many factors that go into making a video success story. A lot of analysis goes into sorting out these factors. I have saved you the effort and jotted them down.<\/p>\n

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The big Idea \u2013<\/strong> Not as easy as it seems: get a clever, funny idea. Write a script. Make the video. Bang. Success. Doesn\u2019t quite work like that. First things first, it is important to have a strategy in place before you begin creating videos and marketing them. Answer simple questions such as \u201cWhat are the goals of your brand?\u201d \u201cWhat are our video marketing objectives?\u201d\u201cWhat kind of videos need to be created?\u201d \u201cHow many videos need to be created?\u201d \u201cHow will your videos be marketed?\u201d See? Immediately there\u2019s a whirl of questions with answers that need to be thought through. Only then can you start thinking about the creative.<\/p>\n

Big bucks –<\/strong> What deters most marketers from investing in videos is the cost involved. But what I suggest is, rather than balking at the possible financial investment involved in creating videos, look at the big picture. You\u2019re a marketer, aren\u2019t you? Let\u2019s put this in your terminology. Don\u2019t look at the Capex. Look at the ROI instead. Effective video marketing programs will more than pay for themselves. So keep your eye on the returns and don\u2019t shy away from a relatively minor marketing expense.<\/p>\n

What matters most is the \u201cMatter\u201d \u2013<\/strong> \u2018Content is King.\u2019 Yes, it\u2019s a clich\u00e9. But it\u2019s a clich\u00e9 because it\u2019s true. Especially when it comes to videos. Just having a killer strategy and big pockets is not enough. The strategy needs to produce a great idea on which you spend your limited budget. Content will actually determine how well your video performs and ensure that the returns come in. It is essential that your video is top quality and appeals to your target audience. If this is achieved, half the battle is won. Finally as brands rush to create more and more video content, the content stakes are increasing and cutting through the content clutter is a mandate.<\/p>\n

It\u2019s all about the performance \u2013\u00a0<\/strong>You’ve got your strategy and content in place. The journey doesn\u2019t end here. On the contrary, this is where it begins. Measuring and evaluating the performance of your video is crucial to your video marketing program. You need to establish measurable metrics and analyze\/optimize your video marketing program on an ongoing basis.<\/p>\n

Ripple Animation helps companies develop and execute video marketing programs. We are currently offering promotions for new U.S. and Canadian clients. More info is available on our site at www.rippleanimation.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Video marketing is the new success mantra. Today, brands that focus on creating video content are reaping the returns. So should you. However, video marketing is not as simple as producing a video and sharing it on 2-3 platforms. There are many factors that go into making a video success story. A lot of analysis […]<\/p>\n","protected":false},"author":1,"featured_media":374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nAcing Video Marketing - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/acing-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acing Video Marketing - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"Video marketing is the new success mantra. 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