{"id":3331,"date":"2023-06-23T16:52:06","date_gmt":"2023-06-23T16:52:06","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3331"},"modified":"2023-06-23T16:52:07","modified_gmt":"2023-06-23T16:52:07","slug":"why-landing-page-videos-work-for-business","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/why-landing-page-videos-work-for-business\/","title":{"rendered":"Why Landing Page Videos Work"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In the world of digital marketing, landing pages play a crucial role in driving traffic and conversions. However, not all landing pages are created equal. While some landing pages have high bounce rates and low conversion rates, others manage to keep visitors engaged and ultimately lead to sales. One strategy that has proven effective in creating engaging landing pages is the use of videos.<\/p>\n\n\n\n

So, why do landing page videos work? For starters, videos are more engaging and visually appealing than plain text. They garner the attention of visitors and keep them on the page for longer. <\/p>\n\n\n\n

In fact, according to a report by Wyzowl, 84% of people say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video. Moreover, videos help to communicate information more effectively and efficiently than text. A one-minute video can convey as much information as a 1,800-word article.<\/p>\n\n\n\n

Another reason why landing page videos work is that they can help to establish trust and credibility with visitors. By providing a face and voice to your brand, you create a more personal connection with potential customers. This one factor can be especially important for businesses that offer expensive, complex products or services, where it\u2019s important to build trust and establish expertise.\u00a0<\/p>\n\n\n\n

One type of video that works particularly well on landing pages is an explainer video. As the name suggests, an explainer video is designed to explain a product or service in a concise and engaging way. These videos typically use animation to simplify complex concepts, helping viewers understand the offering and its benefits.\u00a0<\/p>\n\n\n\n

There are many examples of landing page videos that have been successful in increasing conversions. For instance, Dropbox\u2019s explainer video helped to drive their early growth by showcasing the benefits of their cloud storage service in a simple and engaging way. Another example is Dollar Shave Club\u2019s viral video, which used humour and personality to create a memorable brand image and attract new customers.<\/p>\n\n\n\n

And if you need clear evidence that show\u2019s that landing page videos are indeed useful when it comes to driving conversion, read this  case study<\/a> that shows how award winning explainer video company, Ripple Animation helped Zycus, a leading tech company created 18+  videos for Zycus\u2019 products and landing pages to increase conversion rates by 30%.<\/p>\n\n\n\n

In India,\u00a0 the best animated explainer video company is Ripple Animation. Ripple has won several awards for creating videos that drive results. Based in Mumbai, Ripple Animation has an impressive track record of creating high-quality animated explainer videos for businesses across a range of industries. Their marquee clients include Fortune 500 companies such as Amazon and unicorns like Gupshup and Pine Labs. They also work with many medium sized businesses and start ups that need to showcase their offerings. If you\u2019re looking to create a landing page video or an explainer video for\u00a0 your business get in touch<\/a> with Ripple Animation<\/a> today!<\/p>\n\n\n\n

Also Read : Want to keep visitors on your website or landing page? You need a video.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of digital marketing, landing pages play a crucial role in driving traffic and conversions. However, not all landing pages are created equal. While some landing pages have high bounce rates and low conversion rates, others manage to keep visitors engaged and ultimately lead to sales. One strategy that has proven effective in […]<\/p>\n","protected":false},"author":1,"featured_media":3350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-3331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nWhy Landing Page Videos Work | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"Landing pages play a crucial role in driving traffic and conversions. 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