{"id":3198,"date":"2023-01-06T09:30:31","date_gmt":"2023-01-06T09:30:31","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3198"},"modified":"2024-02-27T06:03:42","modified_gmt":"2024-02-27T06:03:42","slug":"why-does-a-brand-need-an-animated-logo","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/why-does-a-brand-need-an-animated-logo\/","title":{"rendered":"Why Does a Brand Need An Animated Logo?"},"content":{"rendered":"\n
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The ideas behind the vision and mission of a brand are dynamic and ever-evolving. So when brands try to showcase their vision, mission and brand identity visually through static logos, their audiences could miss out on the whole story. But not anymore. Say hello to animated logos.  <\/p>\n\n\n\n

What is an animated logo?<\/strong><\/h3>\n\n\n\n

Think of a logo animation (or animated logo) as your logo set in motion – by using either motion graphics or animation. <\/p>\n\n\n\n

To create an engaging logo animation you\u2019d need to think through the elements that you could use along with your logo elements to bring your logo to life. You\u2019d also need to plan and design how your logo lettering and visuals can come together in an interesting way. You can see some examples of well planned animation logos here<\/a>.<\/p>\n\n\n\n

When the concept of logo animatio<\/strong>n was still new, companies like Google took logo animation to a new level by introducing \u2018Google Doodle\u2019. The doodle was an animated, dynamic logo that was meant to highlight milestones, historic events, pioneers and important dates. Fast forward to today, where several companies are harnessing the creative nature of animated logos to tell different stories, while retaining their brand flavor. <\/p>\n\n\n\n

5 reasons your brand needs an animated logo<\/a><\/strong><\/h3>\n\n\n\n

1. To represent your brand image evocatively & effectively<\/strong><\/p>\n\n\n\n

A static logo can\u2019t convey as much information or emotion as an animated logo can. Here\u2019s<\/a> a great example of an animated logo by a veterinary clinic. Their logo brings out the love and care their team of doctors give to pets and is fun to watch.<\/p>\n\n\n\n

2. To \u2018brand\u2019 your company in the audience\u2019s mind<\/strong><\/p>\n\n\n\n

If you create a logo animation that resonates with your target audience and add an interesting tune as the animation unfolds, your animated logo can go a long way in creating brand recall. Doordarshan did a great job, back in the day, of animating their logo and adding an iconic tune to make it memorable. People remember that logo and tune even decades after it was first aired.  <\/p>\n\n\n\n

3. To evoke emotions through storytelling<\/strong><\/p>\n\n\n\n

An animated logo is more impactful than a static one. Period. Use the visuals and the motion available through animation to tell your brand story in an interesting way\u2026one that will endear your brand to the people who matter to your business.<\/p>\n\n\n\n

4. To keep your audience engaged when they first encounter your brand<\/strong><\/p>\n\n\n\n

When an element starts to move on your screen, you can\u2019t help but look. What\u2019s it going to form? What does it mean? What does this company do? To sum it up, an animated logo for your business is only going to help your marketing efforts and take your brand recall up a notch or two. <\/p>\n\n\n\n

5. To convey a message to your audience in a format they like<\/strong><\/p>\n\n\n\n

A logo animation is comparable to GIFs and YouTube videos, formats which are now in favour with digital natives. A logo animation demonstrates that your company is progressive and is actively using contemporary digital channels. <\/p>\n\n\n\n

Where can your brand use an animated logo?<\/strong><\/h3>\n\n\n\n

Your company can use animated logos on a variety of platforms:<\/p>\n\n\n\n