{"id":3176,"date":"2022-12-14T08:02:12","date_gmt":"2022-12-14T08:02:12","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3176"},"modified":"2022-12-14T08:02:13","modified_gmt":"2022-12-14T08:02:13","slug":"how-explainer-videos-can-help-insurance-marketing-succeed","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-videos-can-help-insurance-marketing-succeed\/","title":{"rendered":"How Explainer Videos Can Help Insurance Marketing Succeed"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The insurance industry is a competitive one and several insurance firms are vying for customer attention. The complexity of insurance policies and products adds to the challenge of engaging customers effectively.\u00a0\u00a0<\/p>\n\n\n\n

Since insurance companies offer non-tangible products that cannot be experienced, their success hinges on customer trust. That’s why, creating a strong brand name helps them drive growth. <\/p>\n\n\n\n

The crowded landscape in which insurance businesses operate calls for robust marketing strategies and campaigns.<\/p>\n\n\n\n

Explainer videos can help complement traditional marketing activities by delivering content in a crisp and engaging way. Insurance marketers can break down key themes and core messages into bite-sized videos that are easy to consume.<\/p>\n\n\n\n

An insurance explainer video, usually 60 to 90 seconds long, can be used to explain the features of a policy, launch an app or demo a product. The visual appeal of a well crafter explainer video augmented by music and voice-overs can help attract and retain viewer attention.<\/p>\n\n\n\n

Why are insurance explainer videos an effective tool?<\/strong><\/p>\n\n\n\n

The complexity of insurance concepts and plans makes explaining insurance products difficult. Industry experts struggle to effectively show why people should buy insurance, what type of insurance each profile of person should buy and what the benefits could be. <\/p>\n\n\n\n

Explainer videos can be the perfect solution – motion graphics, supers, and subtitles can help simplify complex information and present it to prospects and clients in an easy-to-understand manner.<\/p>\n\n\n\n

Creating explainer videos for your insurance business has many benefits:<\/strong><\/p>\n\n\n\n

1. Helping customers understand different insurance offerings <\/strong><\/p>\n\n\n\n

Animated explainer videos present product details simply using a combination of visuals, voice and music. The product benefits can be communicated through interesting narratives or story formats. Explainer videos can also visually showcase the track record of an insurance company, helping garner customer trust.\u00a0\u00a0<\/p>\n\n\n\n

2. Increasing client outreach<\/strong><\/p>\n\n\n\n

Video content constitutes 80% of all online content. Explainer videos distributed online allow the brand to reach a wide spread audience and can go a long way in attracting more customers. An engaging explainer video also leaves an impression and facilitates brand recall.<\/p>\n\n\n\n

3. Standing out amidst digital clutter<\/strong><\/p>\n\n\n\n

Marketing for companies in the insurance industry isn’t easy. Too much marketing material from different insurance players\u00a0has cluttered the online space and to top it all off, the content is quite dry. Explainer videos can help your insurance firm stand out from all the text or image based marketing material that is out there. An explainer video on your insurance company\u2019s website is also a great way to capture customer attention and convey your message.<\/p>\n\n\n\n

4. Providing an immersive experience<\/strong><\/p>\n\n\n\n

Explainer videos often use character animation, elements, icons and overlays to breathe life into mundane content. The engaging as well as educational format of explainer\u00a0videos can help provide an immersive experience for your target audience. Research shows that a video is more likely to connect emotionally with audiences than other marketing formats, often prompting your viewers to take action.<\/p>\n\n\n\n

5. Pocket friendly<\/strong><\/p>\n\n\n\n

Explainer videos <\/a>can be tailored to suit different budgets. A range of styles and formats allows marketers to create videos that can fulfil their requirements as well as be financially viable. The video content you create can also be edited to accommodate changes in product features or policy details in case of any changes.<\/p>\n\n\n\n

If you\u2019d like to create an explainer video for your insurance business, Ripple Animation is the right agency for you. Awarded as the best animation agency in Mumbai<\/a>, Bangalore<\/a>, Pune<\/a>, and Delhi<\/a>, Ripple can create videos that suit your needs and budgets. <\/p>\n\n\n\n

Our specialist team can guide you through the process and provide expert advice on the best approach for you.<\/p>\n\n\n\n

Get in touch<\/a> via the form on our website today!<\/p>\n","protected":false},"excerpt":{"rendered":"

The insurance industry is a competitive one and several insurance firms are vying for customer attention. The complexity of insurance policies and products adds to the challenge of engaging customers effectively.\u00a0\u00a0 Since insurance companies offer non-tangible products that cannot be experienced, their success hinges on customer trust. That’s why, creating a strong brand name helps […]<\/p>\n","protected":false},"author":1,"featured_media":3179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-3176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nHow Explainer Videos Can Help Insurance Marketing Succeed | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"The complexity of insurance concepts and plans makes explaining them difficult. 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