{"id":3055,"date":"2022-08-08T05:43:34","date_gmt":"2022-08-08T05:43:34","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3055"},"modified":"2022-08-08T05:43:36","modified_gmt":"2022-08-08T05:43:36","slug":"how-to-get-started-on-mobile-video-advertising-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-to-get-started-on-mobile-video-advertising-beginners-guide\/","title":{"rendered":"How to Get Started on Mobile Video Advertising: Beginner’s Guide"},"content":{"rendered":"\n
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The early 21st century has witnessed a smartphone revolution. According to Statista, the number of smartphone users in the world today is 6.65 billion – this means that 83.72% of the world’s population owns a smartphone. And, this is just the beginning. These numbers are expected to increase as mobiles get cheaper and internet penetration increases. Mobile advertisers and digital marketers need to act on this radical shift.<\/p>\n\n\n\n

Online videos have become a rage and have been dominating the digital space for a few years now. Online video is known to keep viewers engaged and is considered to be the most effective content consumption format available today. Mobile video is the latest trend, especially among millennials as 98% of 18\u201334 year-olds watch videos daily on their mobile phones. That number is significantly lower for all other devices.<\/p>\n\n\n

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Image Courtesy: brid.tv<\/figcaption><\/figure>\n<\/div>\n\n\n

What is mobile advertising?<\/strong><\/p>\n\n\n\n

Mobile Advertising is a form of advertising that targets users who use mobile devices such as cell phones or tablets. Though mobile advertising can be of different kinds such as image ads, banner ads or text-based ads, video advertising on mobile devices has emerged as the most popular format.<\/p>\n\n\n\n

Video ads give brands the opportunity to create engaging stories using interesting visuals, graphics, text, music and voice. Video ads have the potential to immerse the viewer and enable faster, simpler and interactive ways of conveying a message for a brand.<\/p>\n\n\n\n

Since, on average, a consumer spends considerably more time on a mobile device than on a laptop, it becomes critical for marketers and advertisers to seriously consider video ads for these devices.<\/p>\n\n\n

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Image Courtesy: brid.tv<\/figcaption><\/figure>\n<\/div>\n\n\n

Effective video advertising strategies<\/strong><\/p>\n\n\n\n

Mobile ads allow marketers to target specific audiences through demographics and psychographics. The unique advantage of contextual and behavioural targeting makes mobile advertising a great option because mobile advertising can increase conversion rates and ROI.<\/p>\n\n\n\n

However, to be effective in a competitive mobile advertising landscape, marketers need to pay attention to these aspects:<\/p>\n\n\n\n

1. Choose the right ad format<\/strong><\/p>\n\n\n\n

Mobile video ads can have different formats, each serving a specific purpose. Selecting the right ad format based on budget, target audience and campaign goals will go a long way in ensuring optimal results. Here are the 4 most common types of mobile video ads:<\/p>\n\n\n\n