{"id":3039,"date":"2022-07-18T05:47:40","date_gmt":"2022-07-18T05:47:40","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3039"},"modified":"2022-07-18T05:47:43","modified_gmt":"2022-07-18T05:47:43","slug":"6-reasons-to-create-an-explainer-video-for-your-product-launch","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/6-reasons-to-create-an-explainer-video-for-your-product-launch\/","title":{"rendered":"6 Reasons To Create An Explainer Video For Your Product Launch"},"content":{"rendered":"\n
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We all know the power of storytelling. Stories that connect are the stories that sell. Explainer videos<\/a> are a great medium to convey your brand or product stories because they can help you evoke emotions, simplify concepts, engage your audiences and present your data in an easily understandable visual format.<\/p>\n\n\n\n

When you launch an offering, you need to find the best ways to garner your audience\u2019s attention. Many studies have shown that when people see a play button, they are more likely to click on it than if they see an image or plain text.<\/p>\n\n\n\n

If your explainer video has a strong hook at the beginning, it\u2019s likely that people will continue to watch your video and you will be able to get your message across. Most social media platforms are perfectly poised to help you explore video marketing since their algorithms favour video as a format.<\/p>\n\n\n\n

Here are 6 reasons that will show you why you need an explainer video for your product launch:<\/strong><\/p>\n\n\n\n

1. Evoke emotions with your explainer videos<\/strong><\/p>\n\n\n\n

Explainer videos use motion graphics, characters, music, voice-overs and a relatable story to get messages across. This combination works wonders when it comes to evoking emotions and helps increase brand recall. The powerful associations built through a well-made explainer video help drive customer loyalty and increase brand awareness. A video helps personalize the interaction with the brand, increasing conversions and boosting sales.<\/p>\n\n\n\n

2. Pack a punch with your videos<\/strong><\/p>\n\n\n\n

People\u2019s attention spans on digital media are not the highest! They navigate away from content that doesn\u2019t engage them within the first 3 seconds. Explainer videos, with an impactful beginning, can help hook your target audience and then deliver a power-packed message in just a couple of minutes. The short and concise narrative made possible by explainer videos can convey key product benefits in an easily digestible format.<\/p>\n\n\n\n

3. Delve into the finer points with your explainer<\/strong><\/p>\n\n\n\n

Explainer videos not only help you to show off your cool product features visually but also allow you to disseminate deeper information in an engaging way. For example, you can zoom in, add graphic overlays, use icons and supers and more to tell your story. The more creative your video, the more likely it is to resonate with your audience. When a video resonates, it\u2019s usually absorbed and retained as well!<\/p>\n\n\n\n

4. Subtly nudge viewers into taking action<\/strong><\/p>\n\n\n\n

Most people don\u2019t appreciate persuasion or hard sales. If a brand appears too pushy, it could alienate audiences. Videos are a great medium to subtly nudge prospects to consider your offering.<\/p>\n\n\n\n

5. Give your target audience shareable content<\/strong><\/p>\n\n\n\n

Videos are easy to share and people prefer to share videos as compared to other formats. Video sharing is encouraged by almost all digital platforms, making videos an ideal medium to spread your message to a wide audience. Below are some ways in which you can leverage your video.<\/p>\n\n\n\n