{"id":3021,"date":"2022-06-27T05:35:43","date_gmt":"2022-06-27T05:35:43","guid":{"rendered":"https:\/\/www.rippleanimation.com\/blog\/?p=3021"},"modified":"2022-06-27T05:35:44","modified_gmt":"2022-06-27T05:35:44","slug":"how-does-the-corporate-sector-benefit-from-explainer-videos","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-does-the-corporate-sector-benefit-from-explainer-videos\/","title":{"rendered":"How does the corporate sector benefit from explainer videos?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

What are explainer videos?<\/strong><\/p>\n\n\n\n

Explainer videos<\/a>, as the name suggests, are used to explain – a product, a service, a concept, an initiative or a company’s performance. Since explainer videos cover a broad spectrum of objectives and help form compelling narratives, they have become a popular marketing tool. <\/p>\n\n\n\n

Explainer videos can be used to explain different facets of an organization – from the brand story, the product or service and company culture to market analysis and complex concepts, making explainers a popular marketing tool for businesses.\u00a0<\/p>\n\n\n\n

Here are 8 ways in which explainer videos can be leveraged to engage with your audience:<\/strong><\/p>\n\n\n\n

1. Simplifying complex topics<\/strong>
Explainer videos are known to convert dry, mundane content into an engaging narrative with a crisp storyline. They are particularly useful for technology companies or specialized industries like pharma, manufacturing or chemical processing. Explainer videos are a great medium of communication for both internal (employees) and external (customers, investors, partners) stakeholders. They can be used for training, introducing new products or simply conveyingthe latest developments in an easy to consume format.\u00a0<\/p>\n\n\n\n

2. Making a pitch<\/strong>
The era of making pitch presentations with a large stack of slides and reams of text are gone. Explainer videos are perfect for making a pitch to prospects, new customers, investors or even employees. These videos can be easily shared via e-mail campaigns, on different social media platforms and can also be hosted on a company’s website.<\/p>\n\n\n\n

3. Summarizing reports<\/strong>
It\u2019s\u00a0 common for companies to publish research reports, white papers, case studies and technical articles. These reports are a great read for a niche audience that is from the industry or technical folks interested in delving deep into a topic. Explainer videos can communicate the summary of a report in an engaging manner and create interest among viewers to read more on the subject.. This video<\/a> is a great example of how a long blog was converted into a one minute video to generate interest with the target audience. <\/p>\n\n\n\n

4. Assisting in sales<\/strong>
In a competitive business landscape, it becomes critical to convert a lead into a paying customer at every brand-customer touch point. As attention spans decrease, engaging the customer within the first 3 seconds of interaction with the brand is crucial. Explainer videos with an impactful opening hook can achieve this objective with ease. Once the customer is engaged, the video can maintain the momentum with appealing visuals, music and a crisp voice-over to help minimize drop-offs. A sale can be facilitated through a thoughtful call-to-action embedded within the video.\u00a0\u00a0<\/p>\n\n\n\n

5. Explaining company policies and protocols<\/strong>
Many employees often ignore company policies and protocols. This issue is a well known one! The good news is that explainer videos can help alleviate this malaise. If employees are shown a well-made video as opposed to an employee handbook, the chances are that they will actually watch the video and pay heed to the company\u2019s policies. Explainer videos can not only communicate the details of company policies, but also bring about a radical shift in employee conduct by driving home why adhering to policies is important for both the business and employees. <\/p>\n\n\n\n

6. Reaching different type of target audiences <\/strong>
Video is the only medium that has the power to reach audiences from all walks of life. Videos can be watched on TV screens in corporate meetings rooms, a laptop, a PC monitor, phone, tablet, website or on social media platforms. The video format is so far reaching that you\u2019re likely to reach a significant percent of your target audience if you use the right marketing channels and platforms. The cherry on the cake is that the same video can be hosted on most platforms with minimal customization. <\/p>\n\n\n\n

7. Projecting the company in a positive light<\/strong>
To develop a positive image, it’s a good idea to evoke an emotion or better still, an array of emotions. Plain, written text even if it is supplemented with good graphics or visuals won\u2019t make the cut when compared to explainer videos. A paragraph of text, no matter how well written, is unlikely to create the same magic as an equally well produced video!<\/p>\n\n\n\n

8. Developing proprietary assets<\/strong>
Videos can be a great digital asset with a long shelf life. Content creation is the latest trend in the digital world and videos are an important part of any company\u2019s content strategy. Videos made with the goal of educating viewers are more valuable in the long run than promotional videos.<\/p>\n\n\n\n

How can <\/strong>Ripple A<\/strong><\/a>n<\/a><\/strong>imation<\/strong><\/a> help you with explainer videos?<\/strong><\/p>\n\n\n\n

Ripple Animation is the best explainer video agency in Mumbai, Pune, Delhi and Bangalore. We understand the nuances of creating an impactful explainer video and have worked with global brands across industries – from startups to enterprises. Our experienced team of content writers, designers and animators can create an explainer video that perfectly fulfills your company\u2019s objectives. Get in touch with us today to begin your video journey<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

What are explainer videos? Explainer videos, as the name suggests, are used to explain – a product, a service, a concept, an initiative or a company’s performance. Since explainer videos cover a broad spectrum of objectives and help form compelling narratives, they have become a popular marketing tool.  Explainer videos can be used to explain […]<\/p>\n","protected":false},"author":1,"featured_media":3033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-3021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nHow does the corporate sector benefit from explainer videos? | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"Here are 8 key benefits of explainer videos for the corporate sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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