{"id":2397,"date":"2022-02-04T06:36:03","date_gmt":"2022-02-04T06:36:03","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2397"},"modified":"2022-02-04T09:23:57","modified_gmt":"2022-02-04T09:23:57","slug":"top-5-animation-trends-that-will-rule-in-2022","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/top-5-animation-trends-that-will-rule-in-2022\/","title":{"rendered":"Animation and Motion Design \u2013 Top 5 Trends That Will Rule the Year 2022"},"content":{"rendered":"\n
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<\/p>\n\n\n\n

2022 brings with it a new set of trends in the world of marketing videos. Working everyday with hundreds of companies, large and small, we are sharing the insights we\u2019ve gained over the last few months in this blog. Below are 5 ways you can get the best results for your animation and motion design videos.<\/p>\n\n\n\n

1. Combining 2D Animation and 3D Animation<\/strong><\/p>\n\n\n\n

This year, 2D animation<\/a> and 3D animation styles are likely to be frequently combined in animated explainer videos<\/a> and marketing videos<\/a>.<\/p>\n\n\n\n

Many designers and animators are choosing to combine the two styles to create a new, engaging and immersive visual effect. The most popular manifestation of this trend is the incorporation of 3D characters in a 2D environment.<\/p>\n\n\n\n

This technique can be used not just in big-budget video ads, but also in promo videos, explainer videos, demo videos and small budget digital ads.<\/p>\n\n\n\n

2. Deconstructed Characters<\/strong><\/p>\n\n\n\n

The recent trends in animation show that animated characters don\u2019t have to be realistic to be relatable and engaging.<\/p>\n\n\n\n

Schematic and cubical characters are rapidly becoming 2D animation trends in 2022.<\/p>\n\n\n\n

3. Industry Focused Animation Companies<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Animation is now used widely for explainer videos, promotional videos, social media videos and demo videos<\/a>, across diverse industries, both B2B and B2C. But finding the right animation studio to help create your marketing videos is key. Marketers from different industries will see the best results if they create their explainer videos through the best animation companies in their specific domain. That\u2019s why today, explainer video companies<\/a> are specializing and becoming laser focused on particular industries and animation styles.<\/p>\n\n\n\n

In 2022 you will see more specialized animated explainer video companies in Bangalore, Pune and Mumbai.<\/p>\n\n\n\n

4. Restricted Colour Palette<\/strong><\/p>\n\n\n\n

Designing web animation videos using a restricted colour palette is a trend that\u2019s emerged to help convey emotions. Colour is an excellent mood setter and this 2022 trend can actually simplify the video creation process for you.<\/p>\n\n\n\n

Animated videos with a limited colour spectrum are both simple and sophisticated at the same time. Graphics created with a restricted, soft colour palette can also easily play into the \u201ccomfortable colours\u201d web design trend. Despite a limited colour palette, a masterfully created animated video can be eye catching. Explainer video makers in 2022 should take advantage of this animation trend.<\/p>\n\n\n\n

5. Kinetic Typography<\/strong><\/p>\n\n\n\n

Kinetic typography is an animation where words are used as images, mimicking concepts and working like visuals. This trend is all about being creative with fonts and turning reading into an exciting interactive experience. Here\u2019s the kicker: businesses that used video elements with kinetic typography experienced a significant improvement in customer attraction and retention.<\/p>\n\n\n\n

How does that work? Well, the beauty of kinetic typography lies more on the psychological side than the actual visual experience. When these \u201cmoving words\u201d are accompanied by just the right background music and an emotionally touching script, the re-enforcement created by highlighting essential points takes the persuasiveness factor to the next level. <\/p>\n\n\n\n

Ripple Animation is one of the best explainer video companies in Mumbai. If you\u2019d like to create explainer videos or marketing videos that drive business results, visit our website<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 brings with it a new set of trends in the world of marketing videos. Working everyday with hundreds of companies, large and small, we are sharing the insights we\u2019ve gained over the last few months in this blog. Below are 5 ways you can get the best results for your animation and motion design […]<\/p>\n","protected":false},"author":1,"featured_media":2418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nTop 5 Trends That Will Rule the Year 2022 | Ripple Animation<\/title>\n<meta name=\"description\" content=\"This year, 2D animation and 3D animation styles are likely to be frequently combined in animated explainer videos and marketing videos. 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