{"id":239,"date":"2017-03-06T05:01:11","date_gmt":"2017-03-06T05:01:11","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=239"},"modified":"2019-05-13T07:24:30","modified_gmt":"2019-05-13T07:24:30","slug":"success-mathematics-increased-video-production-improved-marketing-results","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/","title":{"rendered":"Success Mathematics: Increased video production = Improved marketing results"},"content":{"rendered":"<p>The world is reading less. And watching more. (I realize that I&#8217;m asking you to read this blog, which is really counter-intuitive, but bear with me please.)<\/p>\n<p>Video is the fastest growing form of content marketing. Why? Because, people, being the contradictory creatures they are, expect a lot of information, but do not want to spend time gathering it. Videos, therefore become a great tool to help brands communicate information effectively, quickly and in a more engaging manner\u2026leading to a better recall and action rate compared to other media.<\/p>\n<p><strong>There are other ways in which increased use of video benefits both marketing &amp; sales:<\/strong><\/p>\n<p>1. Improves SEO rankings<br \/>\n2. Is inherently shareable (much more so than text and images)<br \/>\n3. Is a non-perishable marketing tool (if thought through correctly)<br \/>\n4. Has the potential to provide a solid MROI (Market Return On Investment)<br \/>\n5. Is mobile friendly (people may not want to read copy on a smart phone, but don\u2019t mind watching a quick, informative video)<\/p>\n<p>&nbsp;<\/p>\n<div class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-167\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2015\/11\/7_up.jpg\" alt=\"explainer video companies in mumbai\" width=\"650\" height=\"340\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>So, now that we know that video works. Let\u2019s think through how you can use the video assets you create:<\/strong><\/p>\n<p>1. They are great for websites or landing pages, especially as you do paid campaigns and create separate landing pages.<br \/>\n2. A YouTube brand channel is a must. YouTube provides reach for your video. Millions of viewers are already on YouTube \u2013 your brand can reach these people organically and through paid campaigns. You can leverage YouTube to lead viewers back to your website as well.<br \/>\n3. Share your videos on all your brand\u2019s social channels. Use them in the paid campaigns you run on these channels.<br \/>\n4. Use them as a signature in all e-mails that go out from your company\u2019s employees.<br \/>\n5. Video e-mail marketing is a great way to spread your information \u2013 click-through-rates increase with the inclusion of video in your e-mail. When viewers see the play button, the natural impulse is to click. If your video hooks people in within the first few seconds, you\u2019re home. And as we all know, e-mail marketing is still highly effective in terms of MROI.<\/p>\n<p>Right. That\u2019s the\u2018dissemination of information to your potential target audience with a short attention span\u2019 problem solved. But that brings me to another problem, albeit a good one \u2013 you now need more videos to be published at regular intervals to keep the momentum going. And viewers are becoming more and more quality conscious. How do you manage increasing numbers, great quality and your budgets (which are not increasing at the same rate as your need for quality video content)?<\/p>\n<p>If multiple videos are part of your content marketing strategy, email as at\u00a0<a href=\"mailto:hello@ripplemedia.co\">hello@ripplemedia.co.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is reading less. And watching more. (I realize that I&#8217;m asking you to read this blog, which is really counter-intuitive, but bear with me please.) Video is the fastest growing form of content marketing. Why? Because, people, being the contradictory creatures they are, expect a lot of information, but do not want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Mathematics: Increased video production = Improved marketing results - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Mathematics: Increased video production = Improved marketing results - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"The world is reading less. And watching more. (I realize that I&#8217;m asking you to read this blog, which is really counter-intuitive, but bear with me please.) Video is the fastest growing form of content marketing. Why? Because, people, being the contradictory creatures they are, expect a lot of information, but do not want to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-06T05:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-13T07:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2015\/11\/7_up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"Success Mathematics: Increased video production = Improved marketing results\",\"datePublished\":\"2017-03-06T05:01:11+00:00\",\"dateModified\":\"2019-05-13T07:24:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\"},\"wordCount\":455,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2015\/11\/7_up.jpg\",\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/success-mathematics-increased-video-production-improved-marketing-results\/\",\"name\":\"Success Mathematics: Increased video production = Improved marketing results - 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