{"id":2375,"date":"2021-11-15T11:24:48","date_gmt":"2021-11-15T11:24:48","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2375"},"modified":"2021-11-15T11:24:51","modified_gmt":"2021-11-15T11:24:51","slug":"harness-the-power-of-demo-videos","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/","title":{"rendered":"Harness The Power Of Demo Videos"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The marketing plan of your business is likely to have a funnel. You will start with a brand video, introducing yourself to the target audience. You may also have other video ads that help create brand awareness and recall.<\/p>\n\n\n\n

So what\u2019s next? Well, here\u2019s where product demo videos become important for the growth and success of your business.<\/p>\n\n\n\n

What Is A Product Demo Video<\/a>?<\/strong><\/p>\n\n\n\n

Unlike a brand video or 30-second ad that conveys the main product benefit to your audience, a product explainer video gets into all the important aspects of your product. This could mean explaining how to use your software, installation procedure for a piece of furniture, tips on using a trading app and so on.<\/p>\n\n\n\n

Why Demo Videos?<\/strong><\/p>\n\n\n\n

The main benefit of the video format is that it easily engages the viewer. As per these statistics<\/a>, 72% of customers said that they would prefer to learn about a product or service through a video.<\/p>\n\n\n\n

The best part is that the explainer video format combines visuals and other narrative tools making it easier to explain different product features. For instance, this video<\/a> for TGEN explains the complex details of a fire evacuation system in a simple and engaging format.<\/p>\n\n\n\n

Experiment With Different Types Of Demo Videos<\/strong><\/p>\n\n\n\n

Depending on your offering and aesthetic preferences, you can choose from a range of product explainer video styles. Whiteboard animated videos are great for breaking down complex bits of information into an easy to understand narrative. Live action is suitable for physically demonstrating the use of certain products. 2D animated videos with animated characters immediately make the audience identify with your narrative. There are many options, but what matters is choosing a format that best suits your product or offering.<\/p>\n\n\n\n

Make The Right Impact<\/strong><\/p>\n\n\n\n

A product demo video goes into details about your offering. However, even here it is essential that your video is short and doesn\u2019t contain any unnecessary information. It\u2019s all about identifying your audience\u2019s problem areas and highlighting the important product features and key benefits, in a clear and concise manner.<\/p>\n\n\n\n

For instance, this video<\/a> for WolkenCare focuses on the on-boarding procedure and explains it in just about a minute.<\/p>\n\n\n\n

Partner With The Right Explainer Video Company<\/strong><\/p>\n\n\n\n

The question is, how will you choose the right video format? Today there are many explainer video companies that might offer you cheap video production. But they may choose video formats that suit their <\/em>interests, not yours!<\/p>\n\n\n\n

So, it\u2019s crucial that you choose the best explainer video company. At Ripple Animation, we have over a decade of experience in making different product demo videos, using multiple formats. Our expert team guides you through every stage of the video creation process \u2013 helping you choose the right format, the right treatment, and more.<\/p>\n\n\n\n

Also Read – Software Explainer Videos Vs. Product Demo Videos<\/a><\/p>\n\n\n\n

Get in touch<\/a> with us today to know how you can start your product demo journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

The marketing plan of your business is likely to have a funnel. You will start with a brand video, introducing yourself to the target audience. You may also have other video ads that help create brand awareness and recall. So what\u2019s next? Well, here\u2019s where product demo videos become important for the growth and success […]<\/p>\n","protected":false},"author":1,"featured_media":2377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nHow Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Here\u2019s where product demo videos become important for the growth and success of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s where product demo videos become important for the growth and success of your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-15T11:24:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T11:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"Harness The Power Of Demo Videos\",\"datePublished\":\"2021-11-15T11:24:48+00:00\",\"dateModified\":\"2021-11-15T11:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg\",\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\",\"name\":\"How Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg\",\"datePublished\":\"2021-11-15T11:24:48+00:00\",\"dateModified\":\"2021-11-15T11:24:51+00:00\",\"description\":\"Here\u2019s where product demo videos become important for the growth and success of your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg\",\"width\":1920,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rippleanimation.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Harness The Power Of Demo Videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"description\":\"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.\",\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"caption\":\"Explainer Video Blogs | Ripple Animation\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation","description":"Here\u2019s where product demo videos become important for the growth and success of your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/","og_locale":"en_US","og_type":"article","og_title":"How Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation","og_description":"Here\u2019s where product demo videos become important for the growth and success of your business.","og_url":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/","og_site_name":"Explainer Video Blogs | Ripple Animation","article_published_time":"2021-11-15T11:24:48+00:00","article_modified_time":"2021-11-15T11:24:51+00:00","og_image":[{"width":1920,"height":690,"url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#article","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/"},"author":{"name":"admin","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828"},"headline":"Harness The Power Of Demo Videos","datePublished":"2021-11-15T11:24:48+00:00","dateModified":"2021-11-15T11:24:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/"},"wordCount":496,"commentCount":0,"publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg","articleSection":["Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/","url":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/","name":"How Use Of Explainer Demo Videos Can Improve Your Business | Ripple Animation","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg","datePublished":"2021-11-15T11:24:48+00:00","dateModified":"2021-11-15T11:24:51+00:00","description":"Here\u2019s where product demo videos become important for the growth and success of your business.","breadcrumb":{"@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#primaryimage","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/11\/Harness-The-Power-Of-Demo-Videos_10-Nov-2021.jpg","width":1920,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/www.rippleanimation.com\/blog\/harness-the-power-of-demo-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rippleanimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Harness The Power Of Demo Videos"}]},{"@type":"WebSite","@id":"https:\/\/www.rippleanimation.com\/blog\/#website","url":"https:\/\/www.rippleanimation.com\/blog\/","name":"Explainer Video Blogs | Ripple Animation","description":"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.","publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rippleanimation.com\/blog\/#organization","name":"Explainer Video Blogs | Ripple Animation","url":"https:\/\/www.rippleanimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","caption":"Explainer Video Blogs | Ripple Animation"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","caption":"admin"},"url":"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":3,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2375\/revisions"}],"predecessor-version":[{"id":2379,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2375\/revisions\/2379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media\/2377"}],"wp:attachment":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media?parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/categories?post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/tags?post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}