{"id":2365,"date":"2021-11-19T06:19:45","date_gmt":"2021-11-19T06:19:45","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2365"},"modified":"2021-11-19T06:19:47","modified_gmt":"2021-11-19T06:19:47","slug":"how-to-grow-your-ecommerce-business-with-video-led-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-to-grow-your-ecommerce-business-with-video-led-marketing-trends\/","title":{"rendered":"Grow Your E-commerce Business With 5 Video Led Marketing Trends"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The tools, systems and processes of marketing have rapidly transformed from the industrial age to the innovative, digital age that we live in today. Your audience is more content-savvy, busier and more sought-after than ever before! <\/p>\n\n\n\n

So, as a marketer, it becomes essential that you understand these changing dynamics and respond accordingly.<\/p>\n\n\n\n

Here\u2019s what you should keep in mind to ensure that your explainer video for your e-commerce business, delivers the best results.<\/p>\n\n\n\n

Follow the trends and optimize your content<\/strong><\/p>\n\n\n\n

Reports indicate<\/a> that more people than ever before were logging into social media during the pandemic. Additionally, there were more people watching video content<\/a> on streaming apps (52%) and social media (61%). So, make sure you include a significant number of videos in your marketing plan.<\/p>\n\n\n\n

Remember to make sure that your animated explainer video  taps into the mood and needs of your audience.For instance this animated explainer video<\/a> for Kashish Park clearly addresses the TG\u2019s concerns about work from home and the need for a comfortable living and working space during the pandemic.<\/p>\n\n\n\n

Keep an eye out for changing tastes<\/strong><\/p>\n\n\n\n

In the last few years, we have seen the birth and rise of different forms and formats of social media content \u2013 From TikTik, IS reels, IS polls and much more. As a result, this new age audience actively looks for fresh, interesting and engaging content. This means that your explainer video for business must never seem like another typical ad.<\/p>\n\n\n\n

This nutraceutical for example<\/a>, engages with its audience by drawing an analogy between our immune systems and a fortress. This unusual analogy helps make the video visually interesting and fun! The brand’s timing to launch this video was also optimal as the video was launched during the pandemic when people were looking for ways to boost their immunity.<\/p>\n\n\n\n

Keep your explainer videos social media friendly<\/a><\/strong><\/p>\n\n\n\n

This means that you must create your animated explainer video with a deep understanding of how different social media platforms work. Instagram Stories are a powerful e-commerce tool with their short and engaging format. YouTube, on the other hand, is a great platform to engage with diverse audiences. Here partnering with suitable channels can be helpful as well as long as your videos do not seem overtly ‘salesy’.<\/p>\n\n\n\n

Also, being mindful of simple points like creating your videos in vertical or horizontal formats depending on the platform helps. For example, a vertical video would be suitable as an IS Reel or Story but a standard horizontal format works better for YouTube.<\/p>\n\n\n\n

Leverage the power of product videos<\/a><\/strong><\/p>\n\n\n\n

Getting into product details, explaining benefits and generating some excitement about your offering is what animated explainer videos do best! Statistics<\/a> indicate that a person is 144% more like to purchase a product after watching a video. Moreover, videos now appear in 70%<\/a> of the top 100 search listings.<\/p>\n\n\n\n

Select the best explainer video company<\/a> as your partner<\/strong><\/p>\n\n\n\n

Would you want your whiteboard explainer video to have the same bland format that was popular in the 2000s? Or would you want something like this video<\/a> for Desmondji? A whiteboard video which reflects the new sensibilities and aesthetics of the whiteboard format. Keep in mind that as digital content has evolved, so has the explainer video!<\/p>\n\n\n\n

The best explainer video companies from Mumbai<\/a>, Pune<\/a>, Delhi<\/a> or Bangalore<\/a> have an understanding of these changing trends and needs.<\/p>\n\n\n\n

Ripple Animation, with over a decade of experience, specializes in creating explainer video content that\u2019s fresh, impactful and unique. We work across all Indian cities including Mumbai, Delhi, Pune, Bangalore, Chennai and more.<\/p>\n\n\n\n

You can count on our expert team to guide you through the process from scripting, story boarding and VO selection to the final video edits. Get in touch<\/a> with us today to start your video journey!<\/p>\n","protected":false},"excerpt":{"rendered":"

The tools, systems and processes of marketing have rapidly transformed from the industrial age to the innovative, digital age that we live in today. Your audience is more content-savvy, busier and more sought-after than ever before!  So, as a marketer, it becomes essential that you understand these changing dynamics and respond accordingly. Here\u2019s what you […]<\/p>\n","protected":false},"author":1,"featured_media":2381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nHow To Grow Your E-commerce Business With 5 Video Led Marketing Trends | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Here\u2019s what you should keep in mind to ensure that your explainer video for your e-commerce business, delivers the best results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/how-to-grow-your-ecommerce-business-with-video-led-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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