{"id":2345,"date":"2021-10-07T05:33:19","date_gmt":"2021-10-07T05:33:19","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2345"},"modified":"2021-10-07T05:33:20","modified_gmt":"2021-10-07T05:33:20","slug":"4-ways-how-different-video-styles-can-help-boost-your-business","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/4-ways-how-different-video-styles-can-help-boost-your-business\/","title":{"rendered":"4 ways in which different video styles can help boost your business"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Even the world\u2019s greatest marketers can make a simple mistake – using the same medium, in the same manner, and expecting different results!<\/p>\n\n\n\n

While studies<\/a> show that 54% of consumers want to see more video content, we must understand that this content needs to be qualitatively rich and diverse.<\/p>\n\n\n\n

So, here\u2019s what you should consider while choosing an explainer video<\/a> for business:<\/p>\n\n\n\n

1. Animated Explainer Videos<\/strong><\/p>\n\n\n\n

The human worldview is such that we always look for representations of ourselves in the content we consume. And animated explainer videos, with their ability to present a range of characters in different scenarios, help your brand to connect viscerally with your audience. Additionally, animated explainer videos can also present fantastic landscapes and worlds, keeping the audience engrossed in your narrative.<\/p>\n\n\n\n

For example, this video<\/a> for OneLife creates an interesting analogy between our immune system and a fortress.<\/p>\n\n\n\n

2. Whiteboard Animated Videos<\/strong><\/p>\n\n\n\n

Want to break down a process into a simple narrative? Want to tell a story with simple hand-drawn characters? Then whiteboard animated videos are the way to go. The whiteboard animation format builds an organic narrative that is both easy to follow and engaging for your audience.<\/p>\n\n\n\n

For example, this video <\/a>for Desmondji uses the structure of a whiteboard animated video format to tell the fascinating story of how tequila is made in India. So cheers to whiteboard videos!<\/p>\n\n\n\n

3. Motion Graphics<\/strong><\/p>\n\n\n\n

Sometimes, you may need to showcase or explain concepts where animated characters may not make sense. For example, in the case of a mobile app explainer or while sharing financial information or videos on installation instructions and so on. In these cases, a motion graphics format is a good choice.<\/p>\n\n\n\n

Oh, but don\u2019t assume that this format gets boring! Here\u2019s an example<\/a> of a slick and engaging video for Orbitera, introducing audiences to their e-commerce platform where we have used motion graphics in a cool, different way.<\/p>\n\n\n\n

4. Style Plus Substance<\/strong><\/p>\n\n\n\n

Font-based, doodle-oriented, live-action and so on… There can be so many art styles to choose from! But what matters even more is how the video is created – from scripting, art style selection, story boarding, sound effects and music to the final edit.<\/p>\n\n\n\n

So, make sure you partner with the best explainer video company, one that understands your brand and requirements.<\/p>\n\n\n\n

At Ripple Animation<\/a>, we specialize in creating various types of explainer videos. Our expert team guides you through the whole process, ensuring you select the most suitable video style that delivers the best results.<\/p>\n\n\n\n

Get in touch<\/a> to know how you can get an animated explainer video that drives real results.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even the world\u2019s greatest marketers can make a simple mistake – using the same medium, in the same manner, and expecting different results! While studies show that 54% of consumers want to see more video content, we must understand that this content needs to be qualitatively rich and diverse. So, here\u2019s what you should consider […]<\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\n4 ways in which different video styles can help boost your business | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"Read to know here\u2019s what you should consider while choosing an explainer video for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/4-ways-how-different-video-styles-can-help-boost-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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