{"id":2260,"date":"2021-07-23T06:56:47","date_gmt":"2021-07-23T06:56:47","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2260"},"modified":"2021-07-23T07:04:14","modified_gmt":"2021-07-23T07:04:14","slug":"how-to-craft-a-content-marketing-strategy-that-works","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-to-craft-a-content-marketing-strategy-that-works\/","title":{"rendered":"How to craft a content marketing strategy that works?"},"content":{"rendered":"\n
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5.6 billion Google searches are conducted everyday and most of these searches are queries. People turn to the internet to find information and to look for solutions. If you can offer them the right information at the time that they are most likely to need it, your company can win big.<\/p>\n\n\n\n

Why Is Content Marketing King?<\/strong><\/p>\n\n\n\n

Studies have shown that companies that do content marketing convert at rates that are 6 times higher than those that rely just on ads.<\/p>\n\n\n\n

Think about which company’s blender you’re likely to buy:<\/p>\n\n\n\n

A company whose ads follow you around the internet like a stalker? Or a company that sends you a delicious almond-milk recipe for summer weekends?<\/p>\n\n\n\n

A study by the Conductor team on the influence of content, revealed staggering information. 63% of viewers were more likely to buy from a brand that educated them and after one week, that number shot up to 74%.<\/p>\n\n\n\n

Yes, you read it right! Brand affinity grows with time.<\/p>\n\n\n\n

What does that mean to you as a marketer?<\/p>\n\n\n\n

Value-driven content is similar to a good investment. The returns keep coming long after you\u2019ve created it.<\/p>\n\n\n\n

Content marketing is a great way to earn more traffic and build a brand reputation without burning a hole in your pocket. But it only works when you\u2019ve got a plan. Random \u201ctricks\u201d and \u201chacks\u201d are unlikely to work consistently.<\/p>\n\n\n\n

Below is a list of “must-haves” for a winning content marketing strategy<\/strong><\/p>\n\n\n\n

Market research<\/strong><\/p>\n\n\n\n

Who are you talking to?<\/p>\n\n\n\n

If you\u2019re trying to customize your content to all 8 billion of us, you\u2019ve already lost.<\/p>\n\n\n\n

\u201cIf you\u2019re trying to sell to everyone, you\u2019re selling to no one\u201d- Gary Halbert.<\/p>\n\n\n\n

So, know your target audience. Get information about their age, gender, employment, education, income bracket and if possible, the way they think.<\/p>\n\n\n\n

Try to understand:<\/p>\n\n\n\n