{"id":2154,"date":"2021-04-09T11:04:35","date_gmt":"2021-04-09T11:04:35","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2154"},"modified":"2021-04-09T11:04:38","modified_gmt":"2021-04-09T11:04:38","slug":"reasons-why-your-explainer-video-may-not-work","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/","title":{"rendered":"Reasons Why Your Explainer Video May Not Be Working"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Explainer videos<\/a> usually work well to garner attention, engage and convert. Videos are known to work because they deploy moving images and sound, engaging the human auditory and visual systems. Gone are the days of using only image or text based content for marketing.  The world has moved towards video. And explainer videos for business are the new in-thing for brand communication. If an explainer video doesn\u2019t work as well as it should, there must be reasons!<\/p>\n\n\n\n

Here are 9 factors that govern the success or failure of an explainer video for businesses<\/strong><\/p>\n\n\n\n

1. The Concept<\/strong>
It all starts with the idea and the script. If the script isn\u2019t engaging, the video won\u2019t work well. And the idea depends upon the quality of the brief your team creates for your explainer video company. So be very clear when you brief your agency and make sure to provide as many insights as possible.<\/p>\n\n\n\n

2. The Execution<\/strong>
Even if you hit upon a great script, you must ensure that the right resources are allocated to your video project – you need a good visualizer and animation director to tell your story well. A shoddy production job on a great script will result in an explainer video that doesn\u2019t stand out or tell your story.<\/p>\n\n\n\n

3. The Length<\/strong>
The ideal length for explainer videos for business is 3-5 minutes. Shorter videos from 1-3 minutes also work well in the awareness phase. The ideal length depends on your objectives, your story and how much time your target audience is likely to want to spend watching your video. Videos that are too long could bore the audience and viewers will not even reach the CTA part.\u00a0 Videos that are too short may not be effective in getting your message across.<\/p>\n\n\n\n

4. The Hook<\/strong>
Make sure that your video has a wow factor that hooks the audience within the first 10 seconds. It\u2019s easy for viewers to navigate away if you don\u2019t catch their interest immediately.\u00a0<\/p>\n\n\n\n

5. The Details<\/strong>
Don\u2019t get into more detail than is absolutely required to get your message across. Businesses sometimes make the mistake of over-briefing the creative team with a lot of information that\u2019s not needed. Videos are meant to be informative but it\u2019s best to keep them concise to ensure that people watch the whole video.<\/p>\n\n\n\n

6. The Target<\/strong>
Understand your target audience and speak in a tone that your audience is likely to relate to. It\u2019s important to be empathetic and be able to put yourself in the shoes of your viewers. Don\u2019t let your personal preferences dictate the tone as well as look and feel of your video.<\/p>\n\n\n\n

7. The Visibility<\/strong>
Explainer videos for business should be on the first fold of your landing page or website. If you place your video at the bottom or hidden in the middle, it may get lost. <\/p>\n\n\n\n

8. The CTA<\/strong>
An unclear CTA or absence of one will defeat the objective of creating a video. The audience may like and appreciate the video but if it doesn\u2019t end in a clear message that leads your viewers to take a specific action, you won\u2019t get the results you want.<\/p>\n\n\n\n

9. Audio Post<\/strong>
Just like in the movies, audio post production is as important as the video itself. Make sure your background music and sound effects help your narrative move forward and engage your audience.<\/p>\n\n\n\n

Ripple Animation is the best explainer video company in Bangalore and Mumbai and has created many explainer videos <\/strong>across industry verticals.<\/p>\n\n\n\n

We\u2019d be delighted to help you create explainer videos for your business<\/a>. To know more about how you can boost awareness through explainer videos for business, please reach out to us via email<\/a> or visit our website and fill out the short form on our homepage<\/a>.<\/p>\n\n\n\n

Also Read –
There are explainer videos. And then there are GREAT explainer videos.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Explainer videos usually work well to garner attention, engage and convert. Videos are known to work because they deploy moving images and sound, engaging the human auditory and visual systems. Gone are the days of using only image or text based content for marketing.  The world has moved towards video. And explainer videos for business […]<\/p>\n","protected":false},"author":1,"featured_media":2165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nReasons Why Your Explainer Video May Not Be Working | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons Why Your Explainer Video May Not Be Working | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T11:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-09T11:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"Reasons Why Your Explainer Video May Not Be Working\",\"datePublished\":\"2021-04-09T11:04:35+00:00\",\"dateModified\":\"2021-04-09T11:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\"},\"wordCount\":656,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg\",\"articleSection\":[\"Explainer Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\",\"name\":\"Reasons Why Your Explainer Video May Not Be Working | Ripple Animation\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg\",\"datePublished\":\"2021-04-09T11:04:35+00:00\",\"dateModified\":\"2021-04-09T11:04:38+00:00\",\"description\":\"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg\",\"width\":1920,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rippleanimation.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reasons Why Your Explainer Video May Not Be Working\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"description\":\"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.\",\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"caption\":\"Explainer Video Blogs | Ripple Animation\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reasons Why Your Explainer Video May Not Be Working | Ripple Animation","description":"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/","og_locale":"en_US","og_type":"article","og_title":"Reasons Why Your Explainer Video May Not Be Working | Ripple Animation","og_description":"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.","og_url":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/","og_site_name":"Explainer Video Blogs | Ripple Animation","article_published_time":"2021-04-09T11:04:35+00:00","article_modified_time":"2021-04-09T11:04:38+00:00","og_image":[{"width":1920,"height":690,"url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#article","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/"},"author":{"name":"admin","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828"},"headline":"Reasons Why Your Explainer Video May Not Be Working","datePublished":"2021-04-09T11:04:35+00:00","dateModified":"2021-04-09T11:04:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/"},"wordCount":656,"commentCount":0,"publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg","articleSection":["Explainer Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/","url":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/","name":"Reasons Why Your Explainer Video May Not Be Working | Ripple Animation","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg","datePublished":"2021-04-09T11:04:35+00:00","dateModified":"2021-04-09T11:04:38+00:00","description":"Here are the top 9 factors that govern the success or failure of an explainer video for businesses.","breadcrumb":{"@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#primaryimage","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2021\/04\/Reasons-Why-Your-Explainer-Video-May-Not-Be-Working_09-April-2021.jpg","width":1920,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/www.rippleanimation.com\/blog\/reasons-why-your-explainer-video-may-not-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rippleanimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Reasons Why Your Explainer Video May Not Be Working"}]},{"@type":"WebSite","@id":"https:\/\/www.rippleanimation.com\/blog\/#website","url":"https:\/\/www.rippleanimation.com\/blog\/","name":"Explainer Video Blogs | Ripple Animation","description":"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.","publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rippleanimation.com\/blog\/#organization","name":"Explainer Video Blogs | Ripple Animation","url":"https:\/\/www.rippleanimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","caption":"Explainer Video Blogs | Ripple Animation"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","caption":"admin"},"url":"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/comments?post=2154"}],"version-history":[{"count":5,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2154\/revisions"}],"predecessor-version":[{"id":2167,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/2154\/revisions\/2167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media\/2165"}],"wp:attachment":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media?parent=2154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/categories?post=2154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/tags?post=2154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}