{"id":2025,"date":"2020-12-11T11:17:48","date_gmt":"2020-12-11T11:17:48","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=2025"},"modified":"2020-12-11T11:17:52","modified_gmt":"2020-12-11T11:17:52","slug":"how-to-create-the-best-product-video","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-to-create-the-best-product-video\/","title":{"rendered":"The Secret To Creating A Great Product Video"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020-1024x368.jpg\" alt=\"\" class=\"wp-image-2053\" srcset=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020-1024x368.jpg 1024w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020-300x108.jpg 300w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020-768x276.jpg 768w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020-1536x552.jpg 1536w, https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/The-Secret-To-Creating-A-Great-Product-Video_11-Dec-2020.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Developing a great product involves considerable research, trial and development. And, taking your product to market can be equally challenging.<\/p>\n\n\n\n<p>In today\u2019s day, as people read less and watch more, it\u2019s become crucial to have a video marketing strategy that will help you engage with your prospects and clients.<\/p>\n\n\n\n<p><strong>Here\u2019s what you need to know as you create your product explainer videos <\/strong><\/p>\n\n\n\n<p><strong>1. Understand Your Target Audience<\/strong><\/p>\n\n\n\n<p>It is important not just to understand the needs of your customers but also their mind set. This means understanding what type of communication will appeal to them \u2013 straight forward, humorous, data driven or something else. For example, the video for Food Master below taps into the insight that people who love Master Chef really miss not being able to savour such cuisine in their day to day lives. The video starts with this insight and goes on to showcase how the Food Master platform solves the problem.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Explainer Video for start -up, Food Master\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TWPVRXX12d4?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the other hand, the product explainer video below for Zycus is more direct and goes straight into the problems the product solves, helping prospects quickly understand how Zycus&#8217; suite of products will help them become more efficient. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Product Explainer Video For Zycus on Invoice Matching\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Lqje4NS9rfg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Both these styles work well, but it all depends on who your target audience is.<\/p>\n\n\n\n<p><strong>2. It\u2019s About Benefits, Not Features<\/strong><\/p>\n\n\n\n<p>Your offering may have numerous features, but in your explainer video for business, it\u2019s essential that you position your key features as benefits for your target audience. Remember that an endless list of features will bore your audience. But stating how each feature benefits them will help you achieve your goals.<\/p>\n\n\n\n<p>For example, the animated explainer video below for Securens does not talk about the sophisticated security technology deployed. It, instead, explains how the product improves life for a bank manager.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tech explainer video for Securens\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/McxYX2T4mGI?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>3. Set The Video Length According To The Context<\/strong><\/p>\n\n\n\n<p>Your video length will depend on the context in which it will be presented to your target audience. For instance, if your sales person sends an awareness video to a prospective client, then you may need a promo video not exceeding 30-60 seconds. However, if you\u2019re presenting a video to a technical team, your video can be much longer and dive into more details.<\/p>\n\n\n\n<p>For social media, <a href=\"https:\/\/hurrdatmarketing.com\/digital-marketing-news\/how-long-should-social-media-video-content-be\/#:~:text=Currently%2C%20the%20ideal%20length%20of,minutes%20is%20a%20good%20range.\" target=\"_blank\" rel=\"noreferrer noopener\">data indicates<\/a> that the ideal length of a product explainer video is between 1 and 2 minutes.<\/p>\n\n\n\n<p><strong>4. Determine The Format According To Your Offering<\/strong><\/p>\n\n\n\n<p>Depending on the specific features and benefits of your product, you may need a specific video format and style. For instance, the video below for Dream 11 focuses on the app interface and benefits. Meanwhile, the video below for Hukam Boss, targeting society managers, uses animated characters to showcase the problems that these managers face.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"App Store and Google Play video for dream 11\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uy5i3K6SXjM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"App Explainer Video For Start Up Hukam Boss\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/LdUvFACeioY?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>5. Choose The Best Explainer Video Company<\/strong><\/p>\n\n\n\n<p>Remember that only the best explainer video company can help you through all the different steps of the video making process. You will also need guidance from an experienced explainer video company in finalizing the script, art styles, voice over, background music and sound effects.<\/p>\n\n\n\n<p>At Ripple Animation, our award winning team has worked on explainer videos for leading global brands across industry verticals. To know more about how we can help you create videos that drive business results, reach out to us via <a href=\"mailto:v@ripplemedia.co?subject=Inquiry%20from%20Ripple%20Blog\">email<\/a> or visit our website and fill out the short form on our <a href=\"https:\/\/rippleanimation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">homepage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing a great product involves considerable research, trial and development. And, taking your product to market can be equally challenging. In today\u2019s day, as people read less and watch more, it\u2019s become crucial to have a video marketing strategy that will help you engage with your prospects and clients. Here\u2019s what you need to know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips To Create The Best Product Video | Ripple Animation<\/title>\n<meta name=\"description\" content=\"t\u2019s become crucial to have a video marketing strategy that will help you engage with your prospects and clients. 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