{"id":1993,"date":"2020-11-06T05:39:21","date_gmt":"2020-11-06T05:39:21","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1993"},"modified":"2022-06-13T07:40:44","modified_gmt":"2022-06-13T07:40:44","slug":"top-4-reasons-why-your-company-needs-an-animated-logo","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/top-4-reasons-why-your-company-needs-an-animated-logo\/","title":{"rendered":"4 reasons why your company needs an animated logo"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The world of advertising is continuously evolving. This new world offers your target audience a wide variety of information in different and engaging formats.<\/p>\n\n\n\n

And in today\u2019s competitive marketing landscape, a key identifier for your company is your brand logo. Its design and aesthetics are meant to capture the spirit of your company in a concise form. But when this form moves from static to in-motion, its impact can be truly transformative.<\/p>\n\n\n\n

Here are 4 reasons that an animated logo makes for an effective marketing tool.<\/p>\n\n\n\n

Create An Impression<\/strong><\/p>\n\n\n\n

Compared to an ordinary static logo, an animated logo is more likely to capture the viewer\u2019s attention. An animated logo helps in creating both a good first impression as well as better brand recall. So, with an animated sequence of 5-10 seconds, your brand logo can leave a lasting impact on your audience.<\/p>\n\n\n\n

Also, in today’s world where many brands compete for a viewer\u2019s limited attention, an animated logo can serve as a great tool to keep your audience engaged.<\/p>\n\n\n\n

Let Your Logo Tell Your Brand Story<\/strong><\/p>\n\n\n\n

Every business has a key offering, emotion or benefit that can be captured throughW its logo design<\/a>. For example, this logo<\/a> (for the chain of veterinary clinics, ACIA) captures the compassion that the brand feels towards our four-legged companions. When your logo tells your story effectively, your audience gains a good understanding on what your brand stands for.<\/p>\n\n\n\n

When an animated logo is placed at the end of a piece of communication – in a presentation, TVC or explainer video – the audience is likely to connect better with your company and brand.<\/p>\n\n\n\n

Emotional Impact<\/strong><\/p>\n\n\n\n

An effectively designed animated logo has the potential to triggers emotions in the viewer. For example, this logo<\/a> for the NGO Narikaa effectively communicates a spirit of sisterhood and solidarity among women of all ages.<\/p>\n\n\n\n

In the long term, the emotions your logo is able to evoke has a strong influence on your brand image, helping you gain the trust of your target audience.<\/p>\n\n\n\n

Leading Innovation<\/strong><\/p>\n\n\n\n

An animated logo also tells your audience that you as a company believe in exploring newer and innovative marketing tools. Vector Consulting, for instance, were quick to have us design an animated logo<\/a> that suitably conveys their cognitive capabilities.<\/p>\n\n\n\n

Lastly remember that the key to any logo\u2019s impact is the design. For example, this logo<\/a> for Chanel is rooted in simplicity and, at the same time, also conveys elegance. Key concepts such as balance, spacing, font structures and so on, play an important role in creating an effective logo.<\/p>\n\n\n\n

At Ripple Animation, our focus is first on creating an effective logo and then powerful motion design. Wondering how to create an animated logo? We\u2019d love to guide you through the journey of impactful branding with animated design! To know more reach out to us via email<\/a> or visit our website and fill out the short form on our homepage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world of advertising is continuously evolving. This new world offers your target audience a wide variety of information in different and engaging formats. And in today\u2019s competitive marketing landscape, a key identifier for your company is your brand logo. Its design and aesthetics are meant to capture the spirit of your company in a […]<\/p>\n","protected":false},"author":1,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":{"0":"post-1993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos","8":"category-whiteboard-animation"},"yoast_head":"\n4 reasons why your company needs an animated logo - Explainer Video Blogs | Ripple Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/top-4-reasons-why-your-company-needs-an-animated-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 reasons why your company needs an animated logo - Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"The world of advertising is continuously evolving. 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