{"id":1990,"date":"2020-12-08T06:16:12","date_gmt":"2020-12-08T06:16:12","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1990"},"modified":"2020-12-08T06:16:16","modified_gmt":"2020-12-08T06:16:16","slug":"why-2021-will-be-the-year-of-animated-video-marketing","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/","title":{"rendered":"Why 2021 Will Be the Year of Animated Video Marketing"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Yes, 2020 may have presented unprecedented marketing and operational challenges for all companies, but come 2021, there\u2019s one marketing tool that\u2019s going to help your business recover.<\/p>\n\n\n\n

Below are the reasons that animated explainer videos<\/a> will play a key role in every marketing strategy in 2021.<\/p>\n\n\n\n

The Numbers<\/strong><\/p>\n\n\n\n

If we look at the data, it\u2019s clear that explainer videos have begun to play a significant part in the marketing landscape. According to a survey by Marketing Charts<\/a>, an average person watches 100 minutes of video content per day. Hubspot<\/a> studies have found that videos, as an integral part of a marketing plan, have increased from 78% in 2015 to 92% in 2020. These data points clearly demonstrate how crucial your video marketing strategy will be in 2021.<\/p>\n\n\n\n

Being Seen<\/strong><\/p>\n\n\n\n

Another important benefit of explainer videos is that in this age of endless social media scrolls, a well-made video has the power to make people take notice. This ability of explainer videos to capture people\u2019s attention enables you to build a relationship with your audience and stand out from competition. <\/p>\n\n\n\n

Being Understood<\/strong><\/p>\n\n\n\n

A well-crafted animated explainer video effectively integrates visuals, voice-overs, and music to present your brand story. With an animated explainer video, you have the ability to present complex ideas or offerings in a manner that your audience can easily understand, digest and retain. For example, this video for SMS Magic explains how their offering simplifies the marketing and sales process for teams within large enterprises.<\/p>\n\n\n\n

The Medium Is The Message<\/strong><\/p>\n\n\n\n

With a great animated explainer video, you also gain your audience\u2019s trust. Your video or video strategy signals to your audience just how committed you are to building a brand. For example, this<\/a> humorous animated explainer video for ICICI Lombard instantly makes the audience curious about their Road Side Assistance plan and the video series does a great job of showing audiences that the brand is committed to providing differentiated and useful services.<\/p>\n\n\n\n

A word of caution before you plunge into implementing your explainer video strategy – remember that it\u2019s important that you partner with the best explainer video company for the best results.<\/p>\n\n\n\n

At Ripple Animation<\/a> we specialize in making animated explainer videos that meet your marketing goals. Our team of experts is with you at every stage from briefing, script development, story boarding, voice over selection to final video edits.<\/p>\n\n\n\n

Over the years we\u2019ve helped blue chip corporates across different industries, from IT and Healthcare to Manufacturing and FMCG, in creating impactful narratives that have helped drive business growth. You can view some of the prestigious awards we\u2019ve won here<\/a>.<\/p>\n\n\n\n

We\u2019d be delighted to work with you on creating an explainer video for your brand! To know more, reach out to us via email<\/a> or visit our website and fill out the short form on our homepage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, 2020 may have presented unprecedented marketing and operational challenges for all companies, but come 2021, there\u2019s one marketing tool that\u2019s going to help your business recover. Below are the reasons that animated explainer videos will play a key role in every marketing strategy in 2021. The Numbers If we look at the data, it\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":2049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\nWhy 2021 Will Be the Year of Explainer Animated Video Marketing<\/title>\n<meta name=\"description\" content=\"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 2021 Will Be the Year of Explainer Animated Video Marketing\" \/>\n<meta property=\"og:description\" content=\"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T06:16:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-08T06:16:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"Why 2021 Will Be the Year of Animated Video Marketing\",\"datePublished\":\"2020-12-08T06:16:12+00:00\",\"dateModified\":\"2020-12-08T06:16:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\"},\"wordCount\":479,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg\",\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\",\"name\":\"Why 2021 Will Be the Year of Explainer Animated Video Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg\",\"datePublished\":\"2020-12-08T06:16:12+00:00\",\"dateModified\":\"2020-12-08T06:16:16+00:00\",\"description\":\"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg\",\"width\":1920,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rippleanimation.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why 2021 Will Be the Year of Animated Video Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"description\":\"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.\",\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"caption\":\"Explainer Video Blogs | Ripple Animation\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why 2021 Will Be the Year of Explainer Animated Video Marketing","description":"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why 2021 Will Be the Year of Explainer Animated Video Marketing","og_description":"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.","og_url":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/","og_site_name":"Explainer Video Blogs | Ripple Animation","article_published_time":"2020-12-08T06:16:12+00:00","article_modified_time":"2020-12-08T06:16:16+00:00","og_image":[{"width":1920,"height":690,"url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#article","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828"},"headline":"Why 2021 Will Be the Year of Animated Video Marketing","datePublished":"2020-12-08T06:16:12+00:00","dateModified":"2020-12-08T06:16:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/"},"wordCount":479,"commentCount":0,"publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg","articleSection":["Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/","url":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/","name":"Why 2021 Will Be the Year of Explainer Animated Video Marketing","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg","datePublished":"2020-12-08T06:16:12+00:00","dateModified":"2020-12-08T06:16:16+00:00","description":"2020 may have presented unprecedented marketing and operation challenges for all companies, but come 2021, explainer animated videos for martketing will be critical for the growth of your company.","breadcrumb":{"@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#primaryimage","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/12\/Why-2021-Will-Be-the-Year-of-Animated-Video-Marketing_07-Dec-2020.jpg","width":1920,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/www.rippleanimation.com\/blog\/why-2021-will-be-the-year-of-animated-video-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rippleanimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why 2021 Will Be the Year of Animated Video Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.rippleanimation.com\/blog\/#website","url":"https:\/\/www.rippleanimation.com\/blog\/","name":"Explainer Video Blogs | Ripple Animation","description":"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.","publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rippleanimation.com\/blog\/#organization","name":"Explainer Video Blogs | Ripple Animation","url":"https:\/\/www.rippleanimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","caption":"Explainer Video Blogs | Ripple Animation"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","caption":"admin"},"url":"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/comments?post=1990"}],"version-history":[{"count":4,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1990\/revisions"}],"predecessor-version":[{"id":2052,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1990\/revisions\/2052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media\/2049"}],"wp:attachment":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media?parent=1990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/categories?post=1990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/tags?post=1990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}