{"id":1887,"date":"2020-09-23T05:30:06","date_gmt":"2020-09-23T05:30:06","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1887"},"modified":"2020-09-23T05:45:30","modified_gmt":"2020-09-23T05:45:30","slug":"6-proven-tips-for-successful-facebook-videos","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/6-proven-tips-for-successful-facebook-videos\/","title":{"rendered":"6 Proven Tips For Successful Facebook Videos"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

If you ask marketing experts what kind of content dominates Facebook today, they will tell you it\u2019s video content. Whether through an organic video, video posts, video advertisements or even live streams, your brand has a lot to gain from sharing engaging and informative videos on Facebook.<\/p>\n\n\n\n

Studies show that using the word \u201cvideo\u201d in an e-mail subject line or description boosts open rates by nearly 20% and click-through rates by 65%. So, if your goal is to increase engagement rates<\/a> and conversions, Facebook Videos should definitely be a part of your marketing mix.<\/p>\n\n\n\n

Here at 6 proven tips that will make for successful Facebook videos:<\/p>\n\n\n\n

1. Keep The Length Of Your Facebook Video<\/a> Between 15 and 90 Seconds<\/strong><\/p>\n\n\n\n

Research shows that concentration levels begin to drop off after 90 seconds of content viewing. Keep your videos short, engaging and informative to get the best results from Facebook marketing. Add a compelling call to action at the end to get the viewers to take the desired action.<\/p>\n\n\n\n

2. Reel Viewers In By Getting Straight To The Point<\/strong><\/p>\n\n\n\n

The best way to keep viewers engaged is to be concise and clear in the message you\u2019re trying to get across. Explaining the problem statement in a way that your target audience identifies with, and then, introducing your company\u2019s solution will help retain the attention of your audience.<\/p>\n\n\n\n

A powerful visual treatment that communicates the key aspects of your business is the element that will help distinguish your offering in the minds of consumers.<\/p>\n\n\n\n

3. Vertical Videos Are Better Than Square Videos<\/strong><\/p>\n\n\n\n

Vertical videos are more mobile-friendly than square ones and because of the increasing number of Smartphone users worldwide, vertical videos will have better reach and therefore translate to better ROI for your brand.<\/p>\n\n\n\n

4. Promote Your Video To Enhance Reach<\/strong><\/p>\n\n\n\n

Creating your video is one part of your marketing effort. The other important aspect is promoting and sharing that video across various other platforms such as Instagram, YouTube and LinkedIn. Posting videos as part of a series or posting trailers and teasers before releasing the actual video can create a buzz around your product or service.<\/p>\n\n\n\n

5. Check Key Metrics To Gather Detailed Insights<\/strong><\/p>\n\n\n\n

Your marketing campaign is not over before your numbers come in. Facebook has a detailed analytics platform that enables you to measure key metrics. An effective way to measure outcomes is to establish a set of benchmarks that are important for your business and monitor them regularly to benefit the most from your video marketing efforts.<\/p>\n\n\n\n

6. Use A Mix Of Video Content To Keep Things interesting<\/strong><\/p>\n\n\n\n

Experiment with a variety of videos such as explainer videos, product videos, stock footage videos and corporate videos to cater to different audiences, while also keeping content regarding your brand and product interesting.<\/p>\n\n\n\n

If your business is looking to create unique and engaging video content to disseminate on social media platforms like Facebook, Ripple Animation<\/a> is the best explainer video company to partner with to achieve your marketing goals. <\/p>\n\n\n\n

Ripple Animation has been recognized by Clutch as the best B2B explainer video company<\/a>, Design Rush, US and Corporate Vision, UK have also awarded Ripple for its achievements in business animation.<\/p>\n\n\n\n

Have a look at our work<\/a> and  contact our team<\/a> \u2013 we are eager to help tell your brand\u2019s story!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you ask marketing experts what kind of content dominates Facebook today, they will tell you it\u2019s video content. Whether through an organic video, video posts, video advertisements or even live streams, your brand has a lot to gain from sharing engaging and informative videos on Facebook. Studies show that using the word \u201cvideo\u201d in […]<\/p>\n","protected":false},"author":1,"featured_media":1910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-marketing"},"yoast_head":"\n6 Proven Tips For Successful Facebook Videos | Ripple Animation Blog<\/title>\n<meta name=\"description\" content=\"Here at 6 top tips that will make for successful social media videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/6-proven-tips-for-successful-facebook-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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