{"id":1877,"date":"2020-09-20T10:33:36","date_gmt":"2020-09-20T10:33:36","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1877"},"modified":"2020-09-20T10:33:42","modified_gmt":"2020-09-20T10:33:42","slug":"why-video-marketing-is-important-to-connect-with-local-audiences","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/why-video-marketing-is-important-to-connect-with-local-audiences\/","title":{"rendered":"Why You Should Be Using Video Marketing to Connect with Local Audiences"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

As Tier 1 and 2 cities get more and more technologically connected, digital marketing will make up the lion\u2019s share of most marketing budgets.<\/p>\n\n\n\n

And within digital marketing, video content is expected to be king. Over 50% of marketing professionals regard video marketing as the form of marketing content which generates the highest return on investments.<\/p>\n\n\n\n

Explainer videos<\/a> have the ability to connect with a company\u2019s target audience in a manner that is more engaging and impactful than other forms of marketing collateral.<\/p>\n\n\n\n

Given the current trend of segmenting audiences and creating content that will resonate with each segment, it\u2019s become increasingly important for marketers to start figuring out ways to mass personalize not only their explainer videos but all other video content as well.<\/p>\n\n\n\n

If you\u2019re targeting local audiences, your videos should speak their language so that they can connect with your brand at an emotional level. Localizing content will also help your company show your audience that you \u2018get\u2019 them.<\/p>\n\n\n\n

If you find yourself struggling to find the time or the resources to create localized or personalized video content, partnering with an explainer video company can lift the weight off your team\u2019s shoulders and streamline the process to create bite-sized, memorable and engaging video content for each of your target segments.<\/p>\n\n\n\n

Here are 4 reasons to invest in video marketing for your local audiences<\/p>\n\n\n\n

1. Improve Your Conversion Rates And Sales<\/strong><\/p>\n\n\n\n

Nearly 64% of consumers end up buying a product after watching a video about it. An explainer video with relatable content and meaningful visuals will appeal to target audiences, especially if you tweak your videos slightly to make them more personal for each local audience. Studies have shown that disseminating localized video content on your digital platforms leads to higher conversions and increased sales.<\/p>\n\n\n\n

2. Build Consumer Trust And Credibility<\/strong><\/p>\n\n\n\n

While written advertisements or text campaigns can communicate information, there\u2019s nothing like localized video marketing to communicate your company\u2019s messages. Personalized video content will not only help build trust around your brand in the minds of the consumer but will also illicit emotions which can generate future leads for your business. Remember show is always better than tell!<\/p>\n\n\n\n

3. Convenience For Mobile Users<\/strong><\/p>\n\n\n\n

Google reports suggest that the number of smartphone users is twice that of TV watchers. Therefore, creating localized video content that can be published on platforms such as YouTube, Instagram and Facebook will enable your company to widen outreach, and that too, in a targeted manner. You can choose to disseminate different localized videos for each demography and psychography that you are targeting.<\/p>\n\n\n\n

Most social media platforms offer inbuilt analytics which allow companies to track the performance of their videos, helping marketers gain valuable insights about what content is working and what is not.<\/p>\n\n\n\n

4. Enhance Engagement With Captivating Visuals<\/strong><\/p>\n\n\n\n

Creating animated explainer videos<\/a> can catapult your marketing efforts by improving retention rates through impressive animated visuals, which will set your firm apart from the rest. Compelling visual content is a sure-shot way to differentiate your brand\u2019s message from that of competitors, helping drive buying decisions in favour of your offering.<\/p>\n\n\n\n

If your\u2019re looking to create unique video content without burning a hole in your pocket, Ripple Animation is the best explainer video company in Mumbai to help you connect with your local target audience and achieve your marketing goals. Have a look at our\u00a0work\u00a0and contact our team<\/a> for a complimentary consultation with our video experts \u2013 we are eager to help tell your brand story!<\/p>\n","protected":false},"excerpt":{"rendered":"

As Tier 1 and 2 cities get more and more technologically connected, digital marketing will make up the lion\u2019s share of most marketing budgets. And within digital marketing, video content is expected to be king. 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