{"id":1853,"date":"2020-08-27T05:15:36","date_gmt":"2020-08-27T05:15:36","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1853"},"modified":"2020-08-27T09:51:24","modified_gmt":"2020-08-27T09:51:24","slug":"how-explainer-animated-videos-drive-results-for-startup-companies","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/","title":{"rendered":"How Animated Explainer Videos Can Drive Growth For Your Start-Up"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Did you know that India has the third largest start-up ecosystem in the world, with over 1,300 start-ups launched in the span of a year? In this crowded, competitive environment, animated explainer videos are the perfect tool to showcase the benefits of your offering and tell your brand story.<\/p>\n\n\n\n

According to a survey conducted in 2020, 92% of marketing teams emphasized the importance of video marketing as part of their strategy. If your start-up needs to create video content but your team lacks the time or resources to do a good job, don\u2019t worry \u2013 you\u2019re not alone.<\/p>\n\n\n\n

Teaming up with a video agency partner can help streamline and speed up the process.<\/p>\n\n\n\n

Here are 5 benefits that start-ups can derive from creating animated explainer videos<\/a>:<\/p>\n\n\n\n

1. Enhance Brand Awareness And Better Organic Search Ranking Results<\/strong> <\/p>\n\n\n\n

Psychological research has shown that humans imbibe information more efficiently when multiple senses are engaged. Animated explainer videos cater to both visual and auditory learners and thus, help them retain information to a greater level than static text or images do.<\/p>\n\n\n\n

With engaging video content on your start-up\u2019s<\/a> website, viewers tend to stay on your page longer, boosting your organic search engine rankings.<\/p>\n\n\n\n

2. Stand Out From Competition<\/strong><\/p>\n\n\n\n

When your start-up finds itself in a competitive business environment, it becomes important to focus marketing efforts on unique, creative initiatives to distinguish your start-up from others. Animated explainer videos have the potential to evoke emotional appeal as they tell your start-up\u2019s story. If your animated video weaves an engaging narrative with interesting visuals, you\u2019ve got a winner on your hands.<\/p>\n\n\n\n

3. Boost Social Media Presence<\/strong><\/p>\n\n\n\n

Did you know that 91% of social media users access their profiles online via mobile applications and smartphones? Posting video content about your offering on platforms such as Instagram, Facebook and YouTube has the potential to increase the reach of your brand and increase share. People are more likely to click on a video icon that read text or scroll through infographics.<\/p>\n\n\n\n

4. Drive Business Results And Conversion Rates<\/strong><\/p>\n\n\n\n

Explainer videos can simplify complex information and showcase your offering by involving the viewers\u2019 auditory and visual senses. A better understanding of your company\u2019s mission and USP is what drives consumers to make business decisions, thereby boosting conversion rates for your start-up.<\/p>\n\n\n\n

5. Improve Retention Rates With Engaging Visuals<\/strong><\/p>\n\n\n\n

Two of the biggest challenges for start-ups are customer acquisition and increasing traffic on their digital channels. According to several studies, the average person will spend nearly 100 minutes watching video content in 2021, an increase of almost 20% as compared to 2020.<\/p>\n\n\n\n

Creating start-up explainer videos can catapult your marketing efforts by improving retention rates through compelling storytelling, helping your start up stand out from the crowd.<\/p>\n\n\n\n

If you\u2019re looking to create unique video content without burning a hole in your pocket, Ripple Animation<\/a> is the best explainer video company to help you achieve your marketing goals.<\/p>\n\n\n\n

Have a look at our work<\/a> and  contact our team<\/a> for a complimentary consultation with our video experts \u2013 we are eager to help tell your brand story!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that India has the third largest start-up ecosystem in the world, with over 1,300 start-ups launched in the span of a year? In this crowded, competitive environment, animated explainer videos are the perfect tool to showcase the benefits of your offering and tell your brand story. According to a survey conducted in […]<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nHow Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation\" \/>\n<meta property=\"og:description\" content=\"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Explainer Video Blogs | Ripple Animation\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T05:15:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-27T09:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\"},\"headline\":\"How Animated Explainer Videos Can Drive Growth For Your Start-Up\",\"datePublished\":\"2020-08-27T05:15:36+00:00\",\"dateModified\":\"2020-08-27T09:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg\",\"articleSection\":[\"Explainer Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\",\"name\":\"How Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation\",\"isPartOf\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg\",\"datePublished\":\"2020-08-27T05:15:36+00:00\",\"dateModified\":\"2020-08-27T09:51:24+00:00\",\"description\":\"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg\",\"width\":1920,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rippleanimation.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Animated Explainer Videos Can Drive Growth For Your Start-Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#website\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"description\":\"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.\",\"publisher\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#organization\",\"name\":\"Explainer Video Blogs | Ripple Animation\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"contentUrl\":\"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg\",\"caption\":\"Explainer Video Blogs | Ripple Animation\"},\"image\":{\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation","description":"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/","og_locale":"en_US","og_type":"article","og_title":"How Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation","og_description":"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.","og_url":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/","og_site_name":"Explainer Video Blogs | Ripple Animation","article_published_time":"2020-08-27T05:15:36+00:00","article_modified_time":"2020-08-27T09:51:24+00:00","og_image":[{"width":1920,"height":690,"url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#article","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/"},"author":{"name":"admin","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828"},"headline":"How Animated Explainer Videos Can Drive Growth For Your Start-Up","datePublished":"2020-08-27T05:15:36+00:00","dateModified":"2020-08-27T09:51:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg","articleSection":["Explainer Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/","url":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/","name":"How Animated Explainer Videos Can Drive Growth For Your Startups | Ripple Animation","isPartOf":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg","datePublished":"2020-08-27T05:15:36+00:00","dateModified":"2020-08-27T09:51:24+00:00","description":"Here are the top five advantages a start-up can derive from creating animated explainer videos for business.","breadcrumb":{"@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#primaryimage","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2020\/08\/How-Animated-Explainer-Videos-Can-Drive-Growth-For-Your-Start-up_26th-Aug-2020.jpg","width":1920,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/www.rippleanimation.com\/blog\/how-explainer-animated-videos-drive-results-for-startup-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rippleanimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Animated Explainer Videos Can Drive Growth For Your Start-Up"}]},{"@type":"WebSite","@id":"https:\/\/www.rippleanimation.com\/blog\/#website","url":"https:\/\/www.rippleanimation.com\/blog\/","name":"Explainer Video Blogs | Ripple Animation","description":"Learn all you need to know about video marketing, explainer videos, whiteboard animation, promo videos and use the power of Whiteboard & Explainer Video to increase your Sales & Revenue.","publisher":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rippleanimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rippleanimation.com\/blog\/#organization","name":"Explainer Video Blogs | Ripple Animation","url":"https:\/\/www.rippleanimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","contentUrl":"https:\/\/www.rippleanimation.com\/blog\/wp-content\/uploads\/2018\/01\/logo.svg","caption":"Explainer Video Blogs | Ripple Animation"},"image":{"@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/9968aa8a2368d62c82e0978d4db44828","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rippleanimation.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2aefaaa5d5bcfec84d00c38829e5cdb90ec5564c1501e812c0f829bf722c89?s=96&d=identicon&r=g","caption":"admin"},"url":"https:\/\/www.rippleanimation.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":5,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/posts\/1853\/revisions\/1871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media\/1870"}],"wp:attachment":[{"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rippleanimation.com\/blog\/wp-json\/wp\/v2\/tags?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}