{"id":1737,"date":"2020-06-20T04:06:32","date_gmt":"2020-06-20T04:06:32","guid":{"rendered":"https:\/\/rippleanimation.com\/blog\/?p=1737"},"modified":"2020-07-30T12:20:35","modified_gmt":"2020-07-30T12:20:35","slug":"what-is-the-ideal-length-of-an-explainer-video","status":"publish","type":"post","link":"https:\/\/www.rippleanimation.com\/blog\/what-is-the-ideal-length-of-an-explainer-video\/","title":{"rendered":"How to determine the ideal length for your explainer video?"},"content":{"rendered":"\n
\"length<\/figure>\n\n\n\n

In today\u2019s world every second counts. Especially when you\u2019re making an explainer video<\/a> that showcases your brand to your prospects and customers.<\/p>\n\n\n\n

If your explainer video becomes too long, you might lose the viewer\u2019s attention. But if your video is too fast-paced, you\u2019ll leave the viewer feeling confused. Remember to strike the right balance!<\/p>\n\n\n\n

Here are 3 tips that will help you determine the optimal length for your animated explainer video:<\/p>\n\n\n\n

1. Different Lengths For Different Videos<\/strong><\/p>\n\n\n\n

There are different optimal video lengths for different types of videos:<\/p>\n\n\n\n

\u25cf Product tutorial<\/a>:  45-90 seconds<\/p>\n\n\n\n

\u25cf Typical commercial: 25-60 seconds<\/p>\n\n\n\n

\u25cf Video designed for crowd-funding:  2 – 5 minutes<\/p>\n\n\n\n

\u25cf Video testimonial: 60 \u2013 120 seconds<\/p>\n\n\n\n

\u25cf Explainer videos<\/a>: 60 \u2013 90 seconds<\/p>\n\n\n\n

\u25cf Now when it comes to social media, an ideal video length can be in the region of 20-30 seconds.<\/p>\n\n\n\n

\u25cf Instagram videos<\/a>: Up to 30 seconds<\/p>\n\n\n\n

\u25cf Facebook story videos: Up to 20 seconds<\/p>\n\n\n\n

\u25cf Facebook ad videos: Not more than 15 seconds<\/p>\n\n\n\n

Note that these are all general recommendations and can vary according to the context. For instance, consider an explainer video for a product meant for technical experts. In this case the intended audience is more committed to understanding the product\u2019s technical aspects. So, the video can be as long as 2-3 minutes or more depending on the content.<\/p>\n\n\n\n

Also within this optimal video length, make sure that you create an outline for the script and allot the right length of time to each section. For example, you can break up an animated explainer video in the following sections \u2013 introduction, problem statement, solution introduction, key benefits and closing statement. Your guidance will be really important because your explainer video production company can give you the best explainer video only when you give their team the right brief.<\/p>\n\n\n\n

2. An Effective Opening<\/strong><\/p>\n\n\n\n

Today there are multiple pieces of content competing for a viewer\u2019s attention. This means that the first few seconds of your video are crucial in helping the viewer decide whether your video is worth watching. So remember to set the context upfront.<\/p>\n\n\n\n

For example, in this explainer video<\/a> for HDFC Mutual Funds, the explainer video production company gave a clear introduction to the concept of goal setting and then delved into the details of financial planning. In this video the focus was on explaining the importance of goal setting in the shortest length of time and the most interesting manner possible.<\/p>\n\n\n\n

By contrast, in this explainer video<\/a> for the startup nUlta, the explainer video production company, gave a light and friendly introduction that makes it easier for viewers to engage with a sensitive topic such as mental health.<\/p>\n\n\n\n

So depending on the context, make sure that the opening to your explainer video interests viewers enough for them to continue watching the video.<\/p>\n\n\n\n

3. Well-Crafted = Effective Length<\/strong><\/p>\n\n\n\n

Whether you choose whiteboard animation or any other graphic style, you must ensure that the use of different elements in your video increases your prospect\u2019s understanding of your offerings.<\/p>\n\n\n\n

For example, in this explainer video<\/a> for our own video production company, the visuals and supers complement the narrative. As a result, the viewer remains engaged till the very end and video completion rates are high.<\/p>\n\n\n\n

Remember that the best explainer video companies understand the craft of video-making. So make sure to work with an expert.<\/p>\n\n\n\n

Our video production company, Ripple Animation is an explainer video company with over a decade of industry experience with clients based in metros such as Mumbai-Pune-Bangalore-Delhi all the way to Isreal and New York. We\u2019d love to help you tell your story! <\/p>\n\n\n\n

You can reach out to us via email<\/a> or visit our website and fill out the short form on our home page<\/a>. We\u2019d love to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s world every second counts. Especially when you\u2019re making an explainer video that showcases your brand to your prospects and customers. If your explainer video becomes too long, you might lose the viewer\u2019s attention. But if your video is too fast-paced, you\u2019ll leave the viewer feeling confused. Remember to strike the right balance! Here […]<\/p>\n","protected":false},"author":1,"featured_media":1748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-explainer-videos"},"yoast_head":"\nWhat Is the Ideal Length Of An Explainer Video | Ripple Animation<\/title>\n<meta name=\"description\" content=\"Every second counts when you\u2019re making a video that showcases your brand to your prospects and customers.Here are 3 tips that will help you identify the optimal length of your animated explainer video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rippleanimation.com\/blog\/what-is-the-ideal-length-of-an-explainer-video\/\" \/>\n<meta property=\"og:locale\" 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