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Gone are the days when we could use text or a mix of text and images to get a business message across to prospects, clients, employees and other key stakeholders. The era of digital transformation is here and businesses need to be ready with their communication strategy as 2020 rolls in. Explainer videos are the new norm in 2020 and every business needs a video marketing strategy if it hopes to engage its audiences.<\/p>\n
An explainer video is often an animated video which explains business products, services, or any other concept. An explainer video is the best way to simplify the most complicated information and portray it in a way that is easier for the audience to understand than through the written word.<\/p>\n
Explainer videos have, therefore, become popular as business communication tools in 2020.<\/p>\n
Benefits of Explainer Videos And Why Your 2020 Marketing Plan Must Include Videos<\/strong><\/p>\n Explainer Videos offer a host of benefits and are ideal for both internal and external communication. Below are 6 benefits of using explainer videos:<\/p>\n 1 – Explainer Videos Attract Attention<\/strong><\/p>\n In a world where your target audience is bombarded by companies disseminating information, a well-made explainer video is a must to engage with your customers.<\/p>\n 2 – Explainer Videos Simplify Information<\/strong><\/p>\n Imagine asking your prospects or clients to read 3 paragraphs about your company, product or service. It\u2019s unlikely that you\u2019ll get their attention, especially if the information is hard to understand. Explainer videos use audio and visual cues to convey information, helping viewers grasp and retain the content. 3 – Explainer Videos Increase Web Traffic<\/strong><\/p>\n When you embed a video, your SEO results can improve significantly. And as the number of visitors on your website increases, your sales will do the same.<\/p>\n 4 – Explainer Videos Make An Impact<\/strong><\/p>\n An interesting video makes a greater impact on the viewer than plain text does and helps in brand recall as well as sales.\u00a0<\/strong><\/p>\n 5 – Explainer Videos Boost Conversion Rates<\/strong><\/p>\n Studies show that deploying an explainer video on the top of your web page can help improve engagement rates and boost sales.<\/p>\n 6 – Explainer Videos Can Be Published Across Channels<\/strong><\/p>\n Explainer Videos can be published on social media, attached in emails, published as ads on various websites and can be aired on TV as well, helping your business stand out among competitors.<\/p>\n
\nAccording to a survey, 98%<\/a> of the audience understood concepts and retained information after watching an explainer video. Explainer videos allow you to use evocative imagery, supers and simple language to break down complex information into an understandable format, helping your audience understand the benefits of your offering.<\/p>\n